If you are a beauty enthusiast like myself and own any social media platform I am more than sure you have heard about Tarte Cosmetics releasing a shape tape foundation. Shape tape itself is one product that all of your favorite beauty youtubers use and hold as the holy grail of concealers but Tarte missed the mark with these foundations. Granted i haven't watched my fav YouTubers reviews yet so i don't know about the product in terms of coverage, and quality but when speaking on quantity....This is just sad. After Rihanna released her massive range of foundations she came at the beauty community hard. I think it was super dope that it was a first time launch as well. She didn't release something and say we will rework it later. she came correct the first go round. Now the foundation is not full coverage but from my experience i love the way it looks on and in a picture it is flawless. Kylie most likely saw what Rihanna did and of course if you cant beat them then you join them. Most beauty youtubers say that Kylie's concealer is a dead ringer for tarte shape tape and is just as full coverage and great.
One would thing that Tarte would take all of this into consideration and when they planned to release foundation they'd give us ranges. Its too far in the game to be doing this foolery that tarte has taken part in. The shades are very limited, don't have a gradual change in shade, and many colors look the same or just popped in out of place.
What do you think of the shade range?
Have you tried the product?
Shape Tape Hydrating/Matte Foundation
15 different shades with speculation of 10 more to come
Pro Filt'r Soft Matte Longwear Foundation
sn: I have all 40 shades of Fenty due to winning a giveaway from one of my fav YouTubers and I'd like to do a giveaway so i could give back. I was wondering do people actually go to Sephora and get matched with their shade but not buy or cant afford to buy?
