The โSweetestโ New Line of Foundation is Revealed
...or is it the โsweetestโ?
This screen shot was taken directly from their site, tartecosmetics.com.
Tarte Cosmetics, one of the leading beauty suppliers in the US, predominately known for their Shape Tape Concealer,ย just announced their newest line of foundation,ย Shape Tape Foundation, to complement their previous launch. This foundation comes in two different finishes: matte and hydrating.
According to more than one YouTube beauty guru, specifically James Charles in this case, it seems that the matte finish actually provides way better, fuller coverage than its rival, the hydrating finish, which is lighter in both coverage and in its matching color.
https://www.youtube.com/watch?v=-ep2OdAUwCM&t=2s
But Dara, why does he appear to be rolling his eyes? Glad you asked.
The beauty industry of YouTube lost their minds over this release--both out of excitement of a new (finally!) release from Tarte since its famous Shape Tape, but also because... well,ย they only put out 15 shades (as pictured in the first image), and this below upload sparked major controversy.
Beauty gurus Jackie Aina (Instagram/JackieAina) and Alissa Ashley (Instagram/Alissa.Ashley) even reviewed the names of each shade, signifying how generic and unoriginal each name truly was--and the most obvious: the lack of dark colors.
Tarte has since uploaded an apology statement, announcing their concern over this backlash, stating that this was their first release of many more and that they will certainly be releasing a lot more dark and medium shades.
As of now, I have yet to try them out, but I would certainly be happy to, once my current foundation finally runs dry. Until then, follow me on Tumblr for my next blog upload, or on Twitter, when I announce my next topic.
Personally, I found it a bit silly (and annoying) that every beauty guru jumped on theย โracistโ bandwagon immediately. Like it suddenly made you a racist if you liked the new line. In fact, NikkieTutorials released the first video, I believe, with a positive attitude, but then deleted it once she saw all the hate that Tarte was receiving. I thought that was a bit extreme of her to delete the upload, but she just didnโt want the negativity streaming through her social--both in the comments and on other platforms.
I donโt know. What do you guys think? Do you agree with these gurus and think Tarte was totally out of line to only release 13 light (and 2 dark) shades, at the start, or do you agree with me that the instant backlash was a little silly?
Iโd love to know your thoughts, via Twitter or right here on Tumblr.
