#shannonmccafferty

I choose an elephant as I wanted to try move it’s trunk

Fist create a copy layer

Select area you want to move

Edit- puppet warp when area is selected

click to pin parts that you want to move. Try use area that naturally bend so it doesn’t look weird.

Deselect once you have moved the part you are wanting to move

Use clone stamp tool to get rid of excess trunk to get finished mage

Select photos:

File automate- Merge to HDR pro:

It will open a window like this and you can play with settings to create the HDR effect

Final HDR (Natural look)

Open image: I have chosen a face

Create a copy layer and make black and white

Use levels to make image contrasty:

Drag pattern onto image:

Hide the pattern layer and select the background layer and quick select or use pen tool to select the area you want the patten to be on

Use select and mask to refine selection:

Next save the selection:

deselect and move onto the patten layer. go to filter, distort, displace

Load selection from before and add a mask to the pattern layer                                                                                                                                 

Change blending mode and find a suitable one.

Advertising photography is described as the profession of producing images  used in advertisements for commercial products or services

Getting into advertising:

* Have a great portfolio focused on a theme and have multiple copies to take to different places.

* Understand the the business so knowing who is who.

* Need to get your name out their and know everyone in your agency/ their clients.

Money:

* Can expect an advance of up to 50%

Agencies:

* Take 25% of everything you earn

* Make appointments

* create a barrier between you and the client but offer support and development.

Types of advertising:

Innocent: 

*Not harmful

* generally aimed towards woman

Hero:

* Projected towards men

* ‘macho’ adverts

Regular guy:

* repeatable

* care giver 

The creator:

* Futuristic

* Creative

The explorer:

* Outdoor activities

* All round, moving lifestyle

The rebel: 

* Urban 

The ruler:

* In control 

* upper class/ Business class

The jester:

* Aimed at younger people

* Enjoying life

The magician:

* younger people

* Fantasy/ imagination

* usually at Christmas time

The sage:

* Advisory