#sfbatkid

What did Clever Girls Social Media Agency have to do with #Batkid? 

This is the story of what happened behind the social-media scenes to help make Batkid the most celebrated figure (and hashtag!) of 2013. Make-A-Wish Greater Bay Area partnered with the city of San Francisco to make Miles' wish come true. And with only 9 days to plan, Clever Girls partnered with Make-A-Wish to create and execute the social media strategy.

Miles' story had all the makings to go viral. Clever Girls set the social stage. And then Miles made magic.

On Friday, November 15, the adventure begins, and Miles (aka #SFBatKid) takes off to save San Francisco from dastardly villains!  On behalf of BatKid Miles and his family, we look forward to seeing you in Gotham City! Here are a few details about Miles' celebration at City Hall:

Where: City Hall, Civic Center Plaza When:  Approximately 2pm What: There will be a presentation with SF Mayor Ed Lee and Police Chief Greg Suhr, and of course, our favorite superhero Batkid! What you can do:

Please wear Black & Yellow and bring signs in support of Batkid

Encourage your friends to RSVP for us to get a count of people

Please take public transportation to Civic Center

Participate in this photo project: www.facebook.com/BatkidPhotos

Be sure to "check in" on Facebook and FourSquare when you arrive at Civic Center ~ but check into Gotham City and use hashtag #SFBatKid

How To Spread The Word Clever Girls has teamed up with Make-A-Wish (@SFWish) to help with behind-the-scenes Twitter support, so we hope you’ll help get the word out, follow the hashtag, participate in our promotions,and participate in BOOING THE EVIL VILLAIN @PenguinSF and CHEERING Miles #SFBatKid on! (Clever Girls has the dastardly job of Tweeting as @PenguinSF and is having fun being "bad," but we can't wait for Miles to save the day!!!)

Specifically:

Follow #SFBatKid (Twitter & Instagram), @SFWish & @PenguinSF

Share this Facebook status update.

Join our promotional Twitter party kicking off Miles’ big day where we'll be donating $500 to Make-a-Wish Bay Area!

Who: You, your friends, your friends’ friends What: Miles’ wish to be BatKid When: Friday, November 15 at 9 am PT Where: On Twitter! #SFBatKid Follow: @CleverGirlsColl, @PenguinSF, @SFWish Hashtag: #SFBatKid Prizes: Win a donation to Make-a-Wish Bay Area in your name!

Share by Tweeting: SF is Gotham for brave 5-yr-old Miles: He'll SAVE THE DAY! Follow epic adventure Nov.15 #SFBatKid http://clvr.li/1b32ELd

Do you know about the San Francisco Bat Kid?

What are your thoughts?