#setupgoogleanalytics

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform. GA4 is a significant update to the platform, as it offers an improved user experience and new features. GA4 is focused on user-centric analytics. It uses machine learning to identify user behaviour and allows marketers to measure user engagement across different channels. With its focus on user behavior, GA4 offers a more accurate picture of customer journeys, from the first website visit to the point of purchase.