#seodevelopment

Build your site for long-term growth.

The field of SEO is consistently changing by search engine algorithms. Businesses must stay up-to-date with Google's algorithm updates to maintain or improve their search rankings. As Google continues to refine its algorithms to provide more relevant and valuable search results, it is essential to understand these updates and their implications to devise effective SEO strategies.

Recent Google algorithm updates, such as the core updates in 2023, have underscored the search engine's commitment to prioritizing user experience, relevance, and trustworthiness. These updates have placed a greater emphasis on factors like content quality, expertise, authoritativeness, and trustworthiness (E-A-T), as well as mobile-friendliness, site speed, and security.

For businesses, adapting to these updates requires a holistic approach to SEO that focuses on providing valuable, user-centric content while adhering to best practices in technical optimization and website authority building. Here's how businesses can navigate Google's algorithm updates and optimize their SEO strategies accordingly:

Prioritize Content Quality: Invest in creating high-quality, authoritative content that addresses the needs and interests of your target audience. Focus on providing comprehensive, well-researched information that establishes your expertise and credibility in your industry.

Optimize for Mobile and Speed: Ensure that your website is optimized for mobile devices and delivers fast loading times. Mobile-friendliness and page speed are increasingly important ranking factors, so prioritize responsive design, AMP implementation, and optimization techniques to enhance user experience.

Enhance E-A-T Signals: Demonstrate expertise, authoritativeness, and trustworthiness across your website through factors such as author bios, customer testimonials, industry awards, and transparent business information. Building trust with your audience and establishing credibility within your niche can positively impact your search rankings.

Monitor and Analyze Performance: Regularly monitor your website's performance using analytics tools to track key metrics such as organic traffic, keyword rankings, bounce rates, and conversion rates. Analyze the impact of algorithm updates on your search visibility and adjust your SEO strategy accordingly.

Conclusion: 

For the price, you'll invest in digital marketing is essentials and start identifying and setting up a marketing plan. After purchasing you'll receive:

Files and links for online presentation audit and generate a report.

After you provided information on your business presence online you will receive SEO keywords research report, within 3 days (usually the next working day).

Next working day after SEO keywords are confirmed you'll receive a 1-3 minutes video and business logo representing your business.

The Second day of keywords confirmation you'll receive your business landing page integrated into our CRM with your Google My Business website integrated:  www.worktravel.agency.

Next day after landing page design is approved, you'll receive a test/concept Website and digital marketing management offer that includes your chosen services you would consider would be beneficial for your business.

Summary

In 7 days after your info is provided you will receive:

SEO keywords report

Video representing business

Logo

Landing page

My Google website

Test/Concept Website

Marketing plan-offer based on weekly reporting.

SERVICES NOT INCLUDED in the essential package and should be discussed after essential's delivered and approved:

1. Website

Create pages for organic visibility and PPC campaign landing pages.

Embed maps.

Add local schema.

Include local area details/branch info and services/opening times/directions.

Link Google Analytics with Google Ads.

Add remarketing code to your site, build audiences, and apply it to your campaigns.

2. Google My Business/Bing Places for Business

Claim and verify for each branch location.

Make sure info is all up to date – review and update regularly.

Respond to all reviews – good and bad.

Link Google My Business with Google Ads.

Apply location extensions to campaigns, using filters for granularity.

3. Social media, CRM automation

Claim and verify main profiles integrate to CRM if required.

Double-check your existing pages, often information can be misleading, negative or non-existing – claim ownership or create verified pages to promote user engagement such as check-ins/reviews/shares etc. and list what should be improved.

4. Local citations and reviews

Reviews are very visible in Google My Business; support and ask your existing customers/ users to make reviews and be proactive with any negative ones.

Do you know where your other citations are? Yell.com etc. – keep up to date and discuss what improvements should be made.

5. Display, SEO. CRM management and Social Advertising

Influence potential customers at every stage of the funnel, with Display to raise their awareness, Social to engage their interest, PPC to answer their queries.

Don’t underestimate the importance of view-through conversions – Display ads may not get many clicks, but even one impression could mean the difference between a won or lost conversion.

Keep your ad creative (imagery, videos) fresh, interesting and relevant.

Link all your accounts together where possible to share data and learnings, please consider using our CRM automation tools and SEO development.

6. Tracking success and managing improvements

Benchmark performance against visits to local store pages on your website.

Use call tracking on localised ads.

Check SERP visibility using tools like BrightLocal, etc.

Track voucher code redemptions instore.

Use store visits etc to track in-store footfall.