#seekthermal

Seek Thermal is a company that caters to the wilderness and outdoors community with their thermal vision devices. For example, the usage of their Reveal device to be able to locate any prey or predator in the blackness of dusk. 

But their devices have also been know to be utilized in the workplace for firefighters, plumbers, electricians, HVAC professionals, and many others. Creating a larger market for Seek Thermal, and creating more opportunity for their marketing efforts.

Here are Seek Thermal’s newest ads, marketing their usage for daily life:

These ads are creating awareness of the company and their newest product, the Compact XR, which connects to smartphones, bringing Seek Thermal’s products to a larger market.

Although this is a revolutionary device, Seek Thermal’s advertisements for the Compact XR are extremely loose, which creates a novelty appearance for the device. No one will purchase this device for the mere fact that,”hey, I can see how cold my beer is.” The only real usage for daily life was displayed in the third ad, were you can see the critters that live within the walls. The second ad is not bad, but it relates more to a Do-It-Yourself type of person or a professional who will and can make a difference to the inefficient window. 

Overall, the content needs to reflect to the wants and needs of their target market and personas, and not just persuade to the idea of the devices other usages.

These are user generated content that was posted on Seek Thermal’s FaceBook page, and it gives a great view of who their market actually is. Both of the posts are related to the outdoors and hunting aspects that Seek Thermal devices cater to.

Although, it is ambitious for Seek Thermal to try widen their audience, their advertisements are weak and unvaluable to the common consumer. I would suggest begin creating content that revolves around the professional usage of the device, as it will widen the professional audience of Seek Thermal’s market. 

Create more ads like these previous ones:

There is a lot of content that can be created through this idea, not only showcasing how the device is applied, but the difference it creates in their profession.