#secure payment system

Accepting credit card payments online doesn’t have to be complicated. This guide breaks down the process into simple steps, helping you understand how payment gateways, merchant accounts, and processors work together.

In order to learn how does PCI Data Security Standards is able to make online transactions secure, you will first have to understand on what exactly are PCI Data Security Standards. PCI Data Security Standards (or PCI DSS) are an accepted set of policies and procedures that are intended to optimize the robust security of credit, debit and cash based transactions and exist in order to protect cardholders against illicit use of their personal card credentials and other information. Payment gateways comply with PCI DSS which in simple terms, protect you, and your money from online theft. There are several ways how PCI DSS is becoming increasingly important for businesses of all sizes and models and here are some ways why you and your business should always comply with them.

1. Customers are able to trust you

Whenever a worried customer is contemplating on making an online transaction; if it is stated that the e-commerce website and the payment gateway by which the transaction is going to be completed through complies with PCI DSS, it means that their systems are secure and the worried customer will no longer have to fret about the theft of their personal information. The level of confidence exuded by customers increases the chances of having a repeated transaction by the same customer, who in turn will most likely recommend your business to other individuals.

2. Complying with PCI DSS increases reputation

While the improvement of trust is crucial to maintain a steady flow of profits, complying with PCI DSS will also improve your reputation in the eyes of acquirers and payment brands; as these are the businesses that will allow you to do business with their products, and seeing as how your business is not complying with PCI DSS; it’s a huge ‘no-no’ in their eyes. Online theft is becoming more and more sophisticated, which puts business owners and customers at risk of having their personal information stolen. PCI Data Security Standards Council diligently works on monitoring threats and their increased frequencies and comes up with augmentations in the security system to prevent such thefts occurring in the future.

3. Not complying with PCI DSS can have disastrous results

Even if a single theft incident takes place, it can purge the reputation of online businesses, marking a monumental blow for the business owner that will take up a lot of time for the business owner and the business to recover. Account data breaches can result in a loss of sales and will end up besmirching the relationship of both customers, brands and your partners. In addition to the slump in sales and irreparable relationships with customers, brands and partners, you and your business are more liable to suffer from other negative consequences. This will include:

Lawsuits coming from both customers, brands and partners

Insurance claims

Suspension or immediate cancellation of your merchant account

Government fines

In the online world of e-commerce businesses, there are several ways to execute improvement and innovation to your e-commerce business. Besides having a good payment solution integrated, let us look at three ways in an online business owner can help to improve and innovate an e-commerce website.

1. Using high definition photography to showcase your products and / or services

It is not just the embellished theme of the website that will give potential customers a positive first impression about the quality of service and products that you are serving them. Oddly enough, you can further extend that positive impressions meter by uploading detailed and high resolution images of the products and / or services that you will be offering to them. Having the right images can easily become the deciding factor between earning a loyal customer and losing one. Keep in mind that this approach is going to require substantial amounts of investment and time on your part so if your wallet is thick enough, then by all means go for it.   

2. Making your website flexible and navigation friendly

Put yourself in the customer’s shoes and start browsing a handful of e-commerce websites before you decide to start your own. As a customer, you will have a far different perspective of how exactly a website should be constructed to make it user and navigation friendly than you would have as an online business owner. Use that customer perspective to design a user friendly interface in your own website so that your loyal customers should not face any difficulties when browsing around the contents of your website. Since majority of the people are chained down with other responsibilities, making a website more difficult than it needs to be for a user will result in the potential customer closing the tab of your website on the web browser, and opening a new one; one that will feature a responsive, friendly interface to the customer. Since majority of the web browsing is carried out more on smartphones and tablets, it is also your responsibility that you make your website compatible with mobile products, desktop computers and bring that compatibility to a wide range of popular web browsers.

3. Create a forum and blog section

Getting the Best Deal on Airport Parking

The most important thing when considering paying for airport parking is to do it in advance. If you turn up on the day of your flight you will end up paying a lot more than you need to. In some cases you could end up paying around 50% more than if you booked on-line in advance. All the best deals for airport parking, like many other things these days, are on the web.

A week parking at Heathrow is…

Getting the Best Deal on Airport Parking

The most important thing when considering paying for airport parking is to do it in advance. If you turn up on the day of your flight you will end up paying a lot more than you need to. In some cases you could end up paying around 50% more than if you booked on-line in advance. All the best deals for airport parking, like many other things these days, are on the web.

A week parking at Heathrow is…

Getting the Best Deal on Airport Parking

The most important thing when considering paying for airport parking is to do it in advance. If you turn up on the day of your flight you will end up paying a lot more than you need to. In some cases you could end up paying around 50% more than if you booked on-line in advance. All the best deals for airport parking, like many other things these days, are on the web.

A week parking at Heathrow is…

Getting the Best Deal on Airport Parking

The most important thing when considering paying for airport parking is to do it in advance. If you turn up on the day of your flight you will end up paying a lot more than you need to. In some cases you could end up paying around 50% more than if you booked on-line in advance. All the best deals for airport parking, like many other things these days, are on the web.

A week parking at Heathrow is…