#sdg 12

In America, 1 in 5 fruits and vegetables grown don't fit grocery stores' strict cosmetic standards -- the crooked carrot, the curvy cucumber, the undersized apple -- usually causing them to go to waste.

Imperfect's mission is to find a home for these "ugly" fruits and veggies, starting with our produce delivery subscription in Los Angeles and the Bay. And because they look a little funny, you get the 30-50% off!

Fruit positivity! 

Just because they’re a little bit out of the norm doesn’t mean they’re not delicious~ Let’s support local businesses and funny fruit in order to be more responsible consumers. 

Scarred vegetables are regularly abandoned in the field to save the expense and labour involved in harvest. Or left to rot in a warehouse because of minor blemishes that do not necessarily affect freshness or quality.