The "Martech King" Scott Brinker discusses the power duo of "art" & "science" of marketing along with discussing his idea of evergreen content collaterals.
n today's podcast, we are going to discuss the journey of Martech internal marketing world, along with focusing on the shelf life of content and how content marketers can keep up with the joys of driving value and maximizing traction in the same race. We're also going to focus on the current burning topic of the pandemic's effect on the marketing sector. And we're trying to understand why marketing needs to be humanized now more than ever.
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Welcome to the 2020 edition of the marketing technology landscape.
FIRST, a huge debt of gratitude for Scott’s continued passion, commitment to and thought leadership of the MarTech industry/community. I want to post this right up front as a Thank you and to share Scott’s desire regarding his content.
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Scott Brinker is a software product leader currently serving as VP Platform Ecosystem at HubSpot he directs the company's platform strategy and leads business programs
What do marketing orgs look like in the martech age? Let’s find out
What do marketing orgs look like in the martech age? Let’s find out
First, this is a copy of a blog post from Scott Brinker, who continues to provide invaluable strategic insights as a thought leader in the world of marketing technology. Thank you Scott! ————————————————————————————————————————————- I know, you get asked to participate in a ton of surveys. You’re super busy, and most of the time, the results of these studies are of dubious value to your actual…
Marketing technologist study reveals digital business transformation
Today on Chief Marketing Technologist Blog, Scott Brinker reveals the findings of a marketing technologist study conducted with our Sheldon Monteiro, Chief Technology Officer. The study reveals insights into the evolution of the marketing technologist profession and the role they play in digital transformation.
Key findings include:
• While 97% of organizations are addressing digital in some way, only 1 in 10 participants said that their organization is currently structured to deliver a seamless customer experience across all touchpoints.
• 77% of marTech professionals are involved with DBT within the organization, yet 38% of martech professionals say that conflicting priorities are the major obstacles in successful implementation of DBT initiatives.
• IoT (46%) and Machine Learning (42%) are the two DBT-related initiatives perceived to have the greatest impact on customer experience.
• The primary driver for DBT is “transforming customer experience holistically across all channels” (56.5%) — a front-office mission — followed closely by “transforming operational processes” (54.3%) in the back-office.
• Only 1 in 10 of the participants in the survey said that their organization is currently structured to deliver a seamless customer experience across all customer touchpoints.
• CMO is the executive most likely to be responsible for the oversight of DBT (26%), followed by the CEO (22%), and then the CIO/CTO (13%), clearly showing a plurality of leadership roles.
Sheldon concludes that “hybrid roles, in particular, such as the marketing technologist, are crucial in these times of disruption, to serve a bridging function within the organization and galvanize efforts to change and transform.” View and download the report from ChiefMarTec.com here.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
✓ Live Streaming✓ Interactive Chat✓ Private Shows✓ HD Quality✓ Free Actions
Free to watch • No registration required • HD streaming
Encore: A New Brand of Marketing: The 7 Mega-Trends of Modern Marketing with Scott Brinker (ChiefMartec)
Encore: A New Brand of Marketing: The 7 Mega-Trends of Modern Marketing with Scott Brinker (ChiefMartec)
In this encore show, Scott Brinker aka ChiefMartec, shares insights from his new ebook “A New Brand of Marketing: The 7 Mega-Trends of Modern Marketing as a Technology Power Discipline.”
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Including a fun introduction from Scott, this encore show explores the fast-changing…
