#scentidentity

In a world of fast-fashion body sprays, choose a niche fragrance that speaks your language. This is luxury gifting at its finest.

#brandscent #scentidentity #branding #lovewhatwedo #onlyscentremains https://www.instagram.com/p/B4DtT9vgO-g/?igshid=1451v1b8lkgg3

“The concept was about pulling two distinctly different ideas together, and scenting was a great way to create mood and association,” says Panichgul, who wanted to give the audience ‘a sensory-overload effect and a sense of chaos’” - Elle Canada, Fragrance by Design . . . @mrthakoon @ellecanada #thakoon #elle #fragrance #bydesign #scentidentity #olfactive #olfactory #branding #brandidentity #storytelling #marketing #fashion #fashionweek #onlyscentremains https://www.instagram.com/p/B3DRuMgABO7/?igshid=1vo981w0tso2v

Nikki beach is a celebration of life, full of music, dancing, champagne, laughter and love. The Nikki Beach Scent Identity is named ‘Saint Tropez’ after one of the brand’s most popular beach club locations. 'Saint Tropez', created exclusively by 12.29 for Nikki Beach, is bright like a perfect beach day with notes of juicy lychee and wet melon. It is fresh like a blue sky with petally jasmine and fluffy musk. And it is sexy like sun kissed skin with amber resin and creamy vanilla. . . . #nikkibeach #sainttropez #party #scent #scentidentity #branding #marketing #love #champagne #storytelling #sexy #sunkissed #beach #product #reeddiffuser #onlyscentremains https://www.instagram.com/p/B2SYOsGg616/?igshid=lsh9cg51psbg

"Subtlety, a near-subliminal signifier that you've stepped into a new reality, is the Goldworm trademark. And though the winning scent, a luscious Bulgarian rose roughed up with woody amber accents and textured animal notes, gently wafted around showgoers..., it didn't overwhelm but rather ebbed and flowed around the hangar-like space with the grace of a cat's languid tail." @elleusa . . . #prabalgurung #scentidentity #scentmarketing #branding #storytelling #scent #visceral #flowers #colors #rose https://www.instagram.com/p/B17MDcBgwAr/?igshid=8whm4q8sflhj

Happy. Healthy. Gracious. These are a few of the understated words used to describe the genuine and elegant experience at Montage Los Cabos. The 12.29 Scent Identity, curated exclusively for this idyllic 5 Star sanctuary, is designed to pamper, relax and comfort contains notes of fresh Bergamot, juicy Mandarin, dewy Frangipani, natural Jasmine Sambac, salty Lily and elegant Cedar Wood. . . . #scentidentity #scent #happy #healthy #gracious #5star #forbestravelguide #bergamot #mandarin #frangipani #jasmine #lily #modernluxury (at Montage Los Cabos) https://www.instagram.com/p/BqqT5VGgjBi/?utm_source=ig_tumblr_share&igshid=zuyyga0ncpb1

“The scent is a translation of the brand that incorporates my research on olfactive preferences and how consumers respond to scent on a generational, cultural, [and] environmental basis. It’s a lot of research—and a little bit of magic.” - @dawn_goldworm . . . @tuiuk #rhodes #scent #translation #brand #scentidentity #research #olfactory #consumer #generation #culture #magic #tui #resortlife (at TUI Sensatori Resort Atlantica Rhodes) https://www.instagram.com/p/Bp0MAzrAVXZ/?utm_source=ig_tumblr_share&igshid=32auztci8rc7

The 12.29 creative process, perfected over decades of research, studies a brand’s aesthetics, shapes, sounds and target market and translates these elements into a scent identity. This scent identity does more than simply make a space smell nice. Because it is tailored to all aspects of the brand’s identity, it creates an emotional bond between the brand and its customers. Click on the link in the bio to read more. . . . #scent #custom #scentmarketing #brandbuilding #brand #emotional #connection #bond #scentidentity #identity #creative #process #shape #sound #customer (at New York, New York)