Social for today: Caption: "In working with clients to create a scent, Dawn and Samantha live and breathe the brand. Walking in their clients’ shoes (literally), spending time in a space, wearing the clothes, experiencing the brand through a very specific lens in order to distill it down to a scent." - @victoria_malloy, @coveteur . . . #creativeprocess #scent #olfactory #onlyscentremains https://www.instagram.com/p/CMxpzTHASNn/?igshid=f6fretcr0gbr

Happy International Women’s Day. . . . #quote by #mayaangelou #internationalwomensday #womensupportingwomen #onlyscentremains https://www.instagram.com/p/CMLF2XKg0yN/?igshid=1g1yp19ah6cpp

Keeping up with this year's reading list, here is a quote by Diane Ackerman from her book, A Natural History of the Senses.  At 12.29 by integrating scent as a pillar of brand identity, we creates immediate and memorable connections between brands and consumers. . . . #perfume #memory #onlyscentremains #dianeackerman #quote https://www.instagram.com/p/CJ131ZWARLA/?igshid=sjcu8m5b08n9

Story Time... At our companies inception stage, we faced a challenge every brand does, to find the best brand name. We decided to call upon all our girlfriends, fuel them with wine, and brainstorm. Having made no progress after hours of creative input, a friend who just arrived, fashionably late to the party, sat down and proclaimed, "Why not 12.29. It is such an auspicious day for you, sisters. It is your birthday, your brother's birthday born 3 years after, and your parent's anniversary! How can you not call your company 12.29?" And just like that, our brand was born today. We wish Dawn and Samantha Happy Birthday. To love, family, and good health. . . . #onlyscentremains #storytime (at New York, New York) https://www.instagram.com/p/CJY5X4qgw6z/?igshid=1miakw64tfzo

“Then, love went away, and the perfumes, from shattered flagons, were exhaled with a purer intensity. The scent of a weakened drop still impregnates my life.” – Marcel Proust, Another Memory The 12.29 porcelain candle collection will return. . . . #procelain #candles #handmade #limogesporcelain #onlyscentremains #marcelproust #anothermemory #staytuned https://www.instagram.com/p/CJWzhUaAAV3/?igshid=963qd2goszrg

“We want to extend the magic…the fragrance will waft through the air” as guests walk through the doors. The lobby fragrance evoked the spirit of The Nutcracker … candy, marzipan, sugar, spice, coffee, candy canes, icing – everything childhood smells like. It smelled like whipped sugar in the air, fluffy and light. Dreaming back to when we scented the Pennsylvania Ballet’s Nutcracker… only scent remains. . . . #thenutcracker #scent #happyholidays #onlyscentremains https://www.instagram.com/p/CJMRqiqAcf6/?igshid=1cz45mlphz14f

#Quote by #Rumi From all of us at 12.29, we thank you for your constant support. As this year comes to an end, we are filled with gratitude and send you and your families thoughts of wellbeing, good health, and abundance.    Happy Holidays And A Prosperous New Year. . . . #happyholidays #happynewyear #onlyscentremains https://www.instagram.com/p/CJJs8Acgn43/?igshid=6huu29ylznzw