Friday Night Social 101 - Gray Press Media
Welcome to the Friday Night Social! With social media and digital marketing, many small business owners are able to create their social pages, corporate profiles and channels, have their employees join Linkedin, upload pictures and customize their Google Places page, however they forget the important little things, like a not having a vanity Facebook URL, forgetting to tag customers in their post and pics and so... Friday Night Social, Gray Press Media is going to Share a few tips for Social Media and Digital Marketing with Facebook.
Facebook: you have your page create and you are now engaged with your fans/customers, after 25 Likes, you qualify for your Vanity URL.
What looks better in an email signature, hyperlink or on your Twitter background?
THIS: http://www.facebook.com/pages/Gray-Press-Media/180448595334519
OR: http://www.facebook.com/GrayPressMedia
To claim your vanity URL, visit www.facebook.com/username. Make sure you claim the URL you want, there's no changing your mind.
Now with Facebook, you need to learn how to tag fans or friends using the @username when you are posting. You need to tag them in your pictures too. Get engaged and like, comment, etc. as your page on other walls, get noticed, get seen.
With Facebook, what you really need to spend some time learning is their developer tools, especially the Facebook Social Plugins that are available for your website or blog.
http://developers.facebook.com/docs/plugins/
The send button, the like button, the comments, activity feed, the badges, boxes and buttons... Facebook marketing is about getting as many impressions to the right demographic. Which photo marketing strategy sounds better for this small business owner who is trying to increase his/her following and increase his web traffic?
The business have a promotion at it's location, they take pictures that they are uploading to their photo gallery on their website, they've even included the ability for people to comment on their page. They then upload the picture to their Facebook Fanpage and make a great post!
Well, that sounds like they nailed it!...what not really, let's analyze it. Now I know some of you were thinking Video, and of course, video marketing is the most power form of digital marketing if done professionally and right... With the above, when you upload pictures to your webpage, your site should have Facebook comments, once someone comments on a picture, it's shared with their friends and so on... You now may have your customers friends checking out your business real soon. And when you upload pictures to your Facebook page, make sure you take your fans/clients, assuming you know them. If not, make sure you have your Facebook settings allowing fans to be able to tag themselves in photos.
Stay tuned next Friday for our net Social when we will share more great social media and didgital marketing tips for the small business owners and marketers out there...till then.
Cheers!
Gray Press Media
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Facebook.com/GrayPressMedia
Foursquare.com/GrayPressMedia
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