#sasse

Just in:

[Source: the UK Intellectual Property Office's website - posted May 5, 2026]

For those still interested in the Gallo'way business shenanigans, this is the current status of the Galloway Spirits word trademark application to His Majesty's Intellectual Property Office (IPO).

And this is, in a nutshell, the official timeline of the case:

A preliminary procedure, the Notice of Threatened Opposition, has been launched by the, as of yet, unofficially designated Opponent on March 9, 2026, just a bit over a month after the publication of the application in the UK Trade Marks Journal:

[Source: https://www.ipo.gov.uk/t-tmj/tm-journals/2026-006/index.html]

The above publication, on February 6, 2026, opened a two months legal delay for the preliminary opposition document (the TM7a form) to be sent, extending the delay for sending the formal opposition document by one extra month. Which is to say, until May 6, 2026.

One day before this extended delay expired, on May 5, 2026 (yesterday), the application was opposed by way of a TM7G form, stating various grounds for opposition, such as homonymy, earlier rights or earlier mark conflict, etc.

Now, where did we already see this happening, before?

Oh, that's right:

[Source: https://www.tumblr.com/sgiandubh/811712190640013312/first-they-laugh-then-they-copy?source=share - posted March 21, 2026]

I could be wrong, but I would be very surprised to be so, in assuming this new opposition to the trademark registration on the UK market was filed by the same old, same old nemesis: E&J Gallo Winery.

What is next?

Depending on what the opponent requested, there might be a seven to sixteen months cooling period granted, for the two parties to settle this out of court (which, in this case, is also HM's IPO). Failure to do so and if no cooling period is decided upon, both parties must submit their own arguments for the case to either be heard or decided upon (based on the papers submitted) by the IPO, acting as a Tribunal.

Pretty much standard, pretty much tedious, costly and risky.

Oh, the irony of this news hitting our screens the very next day after the pompous and inexplicable launch of the 'Nach Spirits - Special Edition, in Germany.

I am still scratching my head as to how they did it, and while the intent is obvious (slash the Sasse contentious letters), I couldn't for the life of me find another application for that pesky 'Nach, at the EUIPO.

But again, I could be wrong and stand corrected.

Do you know about the original pitch for Sarah's return, which was changed? So who do you credit more for the endgame? Sarah or Jesse?

Oh I'm very well aware of the original absurdly ridiculous pitch for her return. Still a bit in awe that it was changed SO much but I've always felt that Jesse had hella pull with the production which is why we're lucky he liked Japril lol.

As for the credit, it might sound cliche but I do think it was both of them. I have my reasons.

See, to me, Jesse & Sarah's investment & love for Japril reads different. They both definitely love the ship but Jesse always seemed more partial towards the storyline & working with Sarah. There's this old quote of him saying "Anything Japril gets to do together, I'm for it." - which I think sums up his feelings. He might like them together but as long as they got to tell powerful stories together, he'd be ok with them not romantically involved. Which is how the original pitch was even made. If you read the interview, Sarah said that Jesse pitched the change after they both discussed it. Which leads me to think that Jesse would've been ok with the og pitch. He might not have loved it but he was leaving anyway & he wanted Sarah back & would take whatever story as long as he got to work with her.

Now, Sarah? She seems more invested in Japril as a couple. She's said plenty of times how much she wanted them to wind up together. So in addition to the storyline, she'd want the endgame too (like us). Which is why is worked out perfectly for us. Sarah definitely wanted hope for Japril - which I'm sure she insisted on in her talk w/ Jesse & he wanted her back for his exit and had pull with the production.

So he pitched it (I'm guessing, vehemently) & they agreed. So no, I dont think the pitch would've changed if it wasn't for Jesse AND Sarah.

They are the only couple in Grey’s to have an actual endgame

Sarah and Jesse are still BFFs

Sasse still have that x-factor despite the writers' attempt to tone it down

The japril fandom (which consists of millions of fans all over the world) comes back at the drop of a pin and starts supporting the ship

The media is always promoting and hyping them up

The rest of the cast loves them