The Ultimate Guide To Startup Sales Tools
Repost from the Bowery Blog last week.
Bowery Capital - Guide To Startup Sales ToolsĀ presentation is live on SlideShare.
Here at Bowery Capital, we accelerate our portfolio companiesā growth by focusing squarely on support around early customer acquisition. Weāve helped many B2B startups build & scale sales teams and know that sometimes you need the right tools to win. So we thought it would be helpful to aggregate some of our teamās and foundersā learnings around early-stage sales tools that actually work. We hope startups will find this resulting guide to be helpful and maybe also learn a thing or two about how Bowery Capital thinks about B2B startups.
In the coming weeks, Iāll be releasing a set of blog posts walking you through how we view the landscape of sales tools (from pre- to post-sales) and what we think a foundersā key considerations should be in evaluating each. Iād also point out that the Bowery team is not only on the demand side of the equation (e.g. using these tools directly ourselves or seeing our startups do so), but also the āsupplyā side, in the sense that we invest in and help grow B2B business software businesses. So Iāll also provide a view on trends in the sales software market and where we feel itās headed as the next generation of CROs looks to buildĀ a more powerful toolkit.
Finally, Iād like to emphasize that while weāve worked hard on this first cut of the guide, weād love for it to be a living document that can grow / improve over time. To that end, pleaseĀ reach out viaĀ Twitter,Ā LinkedInĀ orĀ emailĀ with any feedback. Think we messed up a price point? Hate a pro or a con? Feel weāre missing your favorite tool or startup? Please let us know so we can fold your thoughts into the next update!