Nice graphic showing Colles vs Smith and Barton fractures.

DORSAL- COLLES (extra-articular) vs. DORSAL BARTON (intra)

Tension PneumothoraxChest X ray shows massive right-sided tension pneumothorax with almost total collapse of the right lung and shift of the mediastinal structures to the left.Image source:  Case courtesy of Jack Garnham, Radiopaedia, rID: 82478#Radiology #FOAMrad #RadEd #RSNA #ACR

Healthcare Conference Planning Starts Before You Reach the Booth

Healthcare conferences like HIMSS, HLTH, and RSNA are among the biggest opportunities for healthcare marketers and sales teams to connect with decision-makers. But successful conference marketing doesn't start on the exhibition floor—it starts weeks before the event with a well-planned audience strategy.

Many organizations still rely on booth traffic, badge scans, and chance conversations. While these tactics can generate leads, they often miss the opportunity to engage high-value prospects before the conference even begins.

To help healthcare marketers prepare smarter campaigns, MedicalProspects has launched the Event Audience Builder—a free interactive planning tool designed specifically for healthcare conference outreach.

What the Event Audience Builder Helps You Do

✔ Build conference-specific audience plans

✔ Define your Ideal Customer Profile (ICP)

✔ Estimate healthcare decision-maker counts

✔ Plan pre-event outreach strategies

✔ Create a structured campaign blueprint in minutes

Rather than waiting for opportunities at the event, the Event Audience Builder helps teams identify and prepare for the right audience before the conference begins.

Why It Matters

Healthcare conferences represent a significant investment. Having a targeted audience strategy can help marketing and sales teams improve outreach, schedule meaningful conversations, and maximize event ROI.

If you're planning for upcoming healthcare conferences, the Event Audience Builder can help you take a more proactive approach to campaign planning.

🔗 Read the official announcement: https://medicalprospects.com/news/medicalprospects-launches-event-audience-builder/

🚀 Try the free Event Audience Builder: https://medicalprospects.com/tools/event-audience-builder/

Gastrointestinal Tumor (GIST) on CT ScanAbdomen CT shows a mass with internal cystic/ necrotic changes is seen between the left liver lobe and gastric lesser curvature originating from the stomach wall.Image source: Case courtesy of Mohammad T. Niknejad, Radiopaedia, rID: 97920#radiology #FOAMrad #RadEd #RSNA #ACR

Sigmoid Volvulus: The Coffee bean sign on X rayThe image shows markedly dilated loop of colon with a coffee-bean shape. Its apex points toward the right upper quadrant. Lucency at the right edge of the dilated bowel most likely represent compressed ascending colon.Image source: Case courtesy of Wael Nemattalla, Radiopaedia, rID: 10633#radiology #FOAMrad #RadEd #RSNA #ACR

The Evans IndexA normal Evans index is between 0.20 and 0.25.An index between 0.25 and 0.30 indicates possible or early ventriculomegaly.A ratio of >0.30 indicates definite ventriculomegaly. The ratio can be higher in a normal healthy elderly individual and varies with age and sex.Image source: Case courtesy of Frank Gaillard, Radiopaedia, rID: 165931#Radiology #FOAMrad #RadEd #RSNA #ACR

The Overview of IntussusceptionAn ultrasound showing target sign which is a characteristic finding for intussusception on ultrasound.Doppler ultrasound demonstrates preserved blood flow suggesting presence of viability and can be reduced.Image source: EPOS#Radiology #FOAMrad #RadEd #RSNA #ACR