There are times when I feel like a factory assembly worker. 1000 Rorsketch postcards going to the ASPAC (Asia Pacific Network of Science and Technology Centers) 2015 conference that The Mind Museum is hosting. Whee! Thanks, guys!
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There are times when I feel like a factory assembly worker. 1000 Rorsketch postcards going to the ASPAC (Asia Pacific Network of Science and Technology Centers) 2015 conference that The Mind Museum is hosting. Whee! Thanks, guys!

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Rorsketch by High School Docents in Korea
A Rorsketch workshop I had with some students from the High School Docent Program of the National Museum of Contemporary Art of Korea. More photos up soon, but check out the blog post here.
The Sky as Canvas for Creativity: TEDxNewHaven, April 2012
Cloud 105 reinterpreted
I thought this cloud looked like a torn leaf:
But 13-year-old Brent thought it was a whale! (upside-down from my view)
Thanks Brian!
Thaumatropes!
Rorsketch cloud thaumatropes. Whee!

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Rorsketch in the news
What the clouds can teach you about imagination and everyday things
A fever, a cold, and a hot afternoon on a New York heat wave aren’t usually a recipe for a good day. But bedridden and staring out my window, I had no idea I was about to give birth to another project.
Looking at the sky, I started to wonder at the forms the clouds were making. Although they were white and formless, they started to remind me of the fantastical shapes, such as dragons, whales, and other creatures. It’s not unlike that scene from the Pixar movie, Up!, where Carl and Ellie were lying down on the grass and pointing out what the clouds looked like.
Cloud pareidolia
It’s a manifestation of pareidolia, where a random stimulus (such as the shape and shadows formed by clouds) is perceived as significant. This is why we see faces in places and things, religious figures on burnt toast, etc. Our brains are hardwired to find patterns; it helps us see things as a whole. Without pattern recognition, every experience would be new to us and we wouldn’t be able to make sense of the world or solve problems.
Rorschach test
During that summer, I was frankly getting burned out from school and my internships, and initially decided, just for kicks, to take photos of clouds and draw what I saw in them. Over the next several months, I religiously uploaded them online, and the endeavor has evolved into a project called Rorsketch. The name itself comes from Rorschach tests, which have been used by psychologists to determine their subjects’ personality characteristics and emotional functioning. In this case, I realize that I see a lot of animals in clouds, as well as strange and often unrealistic scenes.
Geography of thought
When I show the cloud photos and sketches to others, people immediately tell me what they see, which is often different from my interpretations. Professions and culture have a lot to do with this. For example, researchers have determined, unsurprisingly, that Asians and Westerners perceive the world differently. Given a scene, Westerners will usually focus on the main subject while Asians will often take the entire scene in.
More than 100 sketches later, I’ve given talks and workshops on how we see. Occasionally, people send me “re-interpretations” of my cloud photos. I find it funny how one afternoon that summer has led to a project I’m still doing a year later. It has helped me learn about how other people see the world, and has given me a platform to celebrate this diversity of visual perception. It helps me find stories in the skies—a great thing to do when looking for inspiration. It was also part of my MFA thesis, and has thus even helped me graduate.
Wonder in the everyday
The best thing I learned about this project is that it doesn’t take much to be creative. It’s easy to fall into the trap of pining for expensive gadgets one doesn’t have, thinking they will somehow make us get over creative humps. Instead, looking at seemingly ordinary objects in a different light can unleash and sharpen our sometimes tethered imaginations.
This article first appeared in the Philippine Daily Inquirer’s Learning section, 20 August 2012, page H4. With thanks to my editor! Full text in their digital edition here.
Rorsketch cloud thaumatropes
Today I made thaumatropes. Happy Sunday!
Edit: So thaumatropes do have a prehistoric cave connection! Thank you Wikipedia and the internets, for leading me to this link. Looks like this project's overall goals of visual perception, the diversity of it among cultures, and humanity's penchant for representation do have something to it, after all!
(Image above is from this blog.)
Postcards prints available
Rorsketch Postcards Set of 10 Theme: Zoology Whales! Jabberwockys! Seahorses! Dragons! (And one with dandelions.)
I've chosen ten of my favorite cloud drawings so far and turned them into postcards. These are 5 x 6.7 inches (12.7 by 17 cms) and printed on sustainable glossy card stock. The printing company who does this is a lovely family business with over 3 decades of experience, and among the owners is my good friend Jen who has worked painstakingly to make sure they're well-made. I've seen and printed way too many postcards in the course of giving talks and workshops about my projects, and I can say that the quality (lamination, etc) of these cards is the best I've had. I love 'em! The back isn't laminated and is fit for writing. Or you can just put them on a wall. These are packaged in simple white paper with the Rorsketch logo.
The Etsy store coming up soon, but I'm taking direct orders now. Email [email protected] for details.