One must attain happiness, without being the dupe of any mirage, through truth and truth alone.
Albert Camus · “Roger Martin du Gard.
” Preface to The Complete Works of Martin du Gard (1955)

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One must attain happiness, without being the dupe of any mirage, through truth and truth alone.
Albert Camus · “Roger Martin du Gard.
” Preface to The Complete Works of Martin du Gard (1955)

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"Circumstantial Evidence" by Roger Martin is one of eighteen sculptures on display at the NC Arboretum in Asheville, North Carolina. We are honored to be sponsors of the Wild Art sculpture showcase on display through September 26th. Go check it out!
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Should the project use a lean start-up, design thinking approach? It may be in vogue and my preferred method, but its not always the best option. To work out the answer, start by asking where you are in the journey of strategic choices (Roger Martin)?
Biggest advice: don’t skip defining the markets or customer segments you want to play in. You’ll end up wasting time and money and destroy people’s confidence, motivation and belief in the value of innovating. The senior leadership team need to agree which industry or customer segments they want to pursue, before you spend time thinking of a winning value proposition. Big data and quant analysis is REALLY helpful. Have the numbers to back you up and endorsement of the specific market(s) you believe offers a financially viable opportunity, especially when it is in an adjacent market. I have watched teams have their spirit destroyed by getting this wrong and trying to define ‘how to win’ before they agreed ‘were to play’. For example, when half a leadership team did not believe the company should explore ‘connected home’ and ‘internet of things’ opportunities, despite this being our initial brief. Another team had to chuck out all their ideas because their starting definition of an industry was woefully broad (e.g. think ‘health’ instead of ‘health insurance’. Big difference).

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A person or organization instilled with that discipline is constantly seeking a fruitful balance between reliability and validity, between art and science, between intuition and analytics and between exploration and exploitation.
Roger Martin
"A business person that wants innovation has to be open to the vision of what might be — not just the logic of what is" —Roger Martin
http://www.fastcompany.com/1701564/roger-martin-dean-rotman-school-management-businesspeople-need-become-designers