#robert dunlap

Mark Harmon as Robert Dunlap in Eleanor & Franklin: The White House Years  (1977)

Mark Harmon as Robert Dunlap in Eleanor & Franklin: The White House Years  (1977)

This, of course, like so many other similar marketing stunts, such as the one ran by mountain dew, spiraled out of control. Joke based chip flavors, like the one above, were what was getting voted the best by users of the website. Some would call this a disaster, but in truth such a fervent reaction by consumers is exactly what lays wants, and they sure got it.

Part of the reason comic sans is still around is that part of the genius behind it’s design is that it is more easily read by people with dyslexia. The distinct shapes of comic sans make it easier to tell letters apart.

In 99 invisible ep 251, Micheal Bierut talks about how he thinks that something much more important than the actual design is how much the company sticks to it. If a company stays with a logo, that logo will be considered iconic after enough time, but if they waver, the public will catch on. Daft Punk’s logo is good for a lot of reasons, but I think the biggest one is that they stuck to it so tightly. They have had this since at least 1993. The font itself, with its jagged edges and patch like quality, screams fun rock n roll.

The brand Baskin Robbins wants to present itself as is fun, kid friendly, and maybe a little goofy. This logo spells that out to a t. This messy, all over the place font that randomly throws in two capital N’s would usually be a graphic design nightmare, but this seems to be one of the few places it just makes me happy. In addition to all this, there is a hidden “31″, a reference to their 31 flavors. This is a really fun detail that would definately appeal to kids when they realise it/ get it pointed out to them.

Also, when you add a podcast, any episodes that they released before you subscribed will not show up as ones you have not listened to yet, making it hard to keep your place when listening through a podcast with 300+ episodes.

Whenever I go on google and see that they have added one of these drawings for a special occasion, it makes my day a little better. They also bring awareness to some less comonly known by the public important figures from history in an entertaining way. Sometimes, they are even interactive, providing a short little game.