#robert brunner

No One Else will have this under the tree: Ghostly International Announce new Recondite album

A brand is not your logo or ID system. It's a gut feeling people have about you. When two or more people have the same feeling, you have a brand. You get that feeling via smart design, which creates the experiences people have with the brand. Everything you do creates the brand experience, ergo design IS your brand.

Robert Brunner on design:

“I can’t have people working in cubicle hell. They won’t do it. I have to have an open studio with high ceilings and cool shit going on. That’s just really important. It’s important for the quality of the work. It’s important for getting people to do it”

You don’t own your brand. A brand isn’t a logo or packaging. It’s a gut feeling. And when two people have the same gut feeling, you have a brand.

Going out and asking their opinion about what’s right and wrong, is not the way to do good design