#rjlpr

September was a challenging month that involved a course titled Reputation Management Strategies that was taught by Professor Dr Tom Vizcarrondo. Dr V did his very best to explain every assignment and elaborate on information that may have been vital to the completion of our assignment. I must admit that I did not take full advantage of his willingness, however I constantly reviewed the information and knowledge provided, for my benefit.

The work we completed in this course required us to be attentive, careful, and diligent when approaching our work. This course really highlighted the importance of crises and crisis management. We conducted an evaluation of our own clients that were based on reputation management. Out of all the assignments we’ve done my favorite assignment was the online reputation assessment. This assignment required us to do research of our client and find out what others are saying about them. Analyzing others opinions about my client was engaging. Looking at the opinions of others from the potentially most influential search engines and social sites that featured my client.

August was an eventful month filled with information, strategies, hands on concepts, and technologies that will further and help strengthen my development as a PR professional. With Prof Painter leading the way we had awesome guidance and opportunities to reach out and get any assistance we needed as he put our success first. 

 The course from far gave us a different perspective of PR. Since the world has gone digital now and never turning back we explored the role of public and digital events. We were exposed to everything that backed PR work. We became knowledgeable about how these events create awareness for their clients. It was never a dull moment in this course; as I expected. From the outside looking in, I had no objective about this course. Looking at the name I assumed we would create, attend, market, and promote events. Theres truth to that assumption, however I failed to realize the support factors that help heighten and ameliorate these events. But this is why I'm here; to learn. 

As another month ends so does this course. Innovative Public Relations Tools and Resources has given me all the confidence needed going forward with my brand and as a professional when engaging consumers. My objective was always to build my audience and since obtaining knowledge in areas such as the Digital Divide and Global Social Media Campaigning my awareness in social platforms has become a strength. Each social platform having its own identity in regards to a specific strategic dynamic was a blur to me.  

We were constantly pushing out content in the course. On of the most effective types of content is a video and many of us don't realize that. Many audience’s love the idea of watching a video. There is less work and compared to reading, its much easier to get the message and keep the consumer and audience engaged. Creating a brand video was an experience for me. Trying to keep all my shots in mind ahead of time, attempting to use controlled movements, and even the lighting was difficult for me. However the lesson was learned and now I’m able to take all my knowledge when creating videos and apply it.