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Just stepped into the digital marketing world? Do you have several questions about digital marketing? Well, that is common if you are new to this world. To make your digital journey easy and confusion-free, we are answering the top ten frequently asked questions about digital marketing. Here we go.

Q1: What is digital marketing?

Digital marketing is the marketing of your products or services using digital technologies, mainly on the Internet, but also including phones, display devices, and other digital mediums. It is the most popular method of marketing we have. High return on investment (ROI), better reach, and easy to manage are the few reasons that make people choose digital marketing over traditional marketing methods.

Q2: Why do I need digital marketing?

Let us understand this with an example. You have a luxury hotel. Unfortunately, nobody knows about it. Do you think people will visit your hotel? No right? People will check-in only if they know about your hotel.

Similarly, just creating a website for your business is not enough. People should know that your business exists. This can be done through digital marketing. There are several types of digital marketing. A digital marketer will choose the one or more methods which suit your business goals and deliver the results.

Q3: What are the different types of digital marketing?

There are several digital marketing methods. We are listing the popular ones and briefly explaining them,

SEO: SEO, also known as search engine optimization, is the most fundamental type of digital marketing. It is basically a methodology of strategies and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search engine results page.

PPC: PPC stands for pay per click marketing. It is a way of marketing on search engines such as Google, Yahoo, Bing, etc. It is an internet advertising model used to attract traffic to your website, in which the advertiser pays only when someone clicks on the ad displayed.

SMM: SMM stands for social media marketing. It is the type of marketing where various social media platforms and websites are used to promote products and services. It helps to gain huge traffic and a better consumer relationship.

Content marketing: It is another commonly used digital marketing method, where the whole focus is on content creation, posting, and distributing content for the target audience. Content marketing goes hand in hand with other digital marketing methods. This is because almost all digital marketing methods largely rely on quality content.

Email marketing: It is an act of sending a business message to a target audience using email. In simple words, each and every email sent to a potential or current customer could be considered email marketing.

Online advertising: This type of marketing is known by various names such as online marketing, Internet advertising, web advertising, etc. Here the Internet is used to spread promotional marketing messages to potential customers.

Mobile marketing: With the rise in the number of mobile phones, more and more people are using this digital marketing method. It is basically a promotional activity designed for delivery to all kind of phones and handheld devices. This is usually done as a component of a multi-channel campaign.

Viral marketing: Viral marketing, also known as viral advertising, is a marketing strategy that uses existing social networks to promote a product or a service. Here the consumers are encouraged to share vital information via the Internet.

Affiliate marketing: It is probably the most different type of digital marketing we have. Here the affiliates are rewarded for each customer brought by his or her own marketing efforts. In other words, it is a way of earning a commission by promoting other products and services.

Digital marketing companies usually recommend using a mix of different types of digital marketing in order to reach your target audience. Sticking to only one type of digital marketing strategy simply blocks growth opportunities.

Q4: What are the benefits of digital marketing?

There are several benefits of digital marketing. Here we are mentioning some.

Cost effective: Digital marketing is cost effective compared to traditional marketing. You can save a lot of money through digital marketing without compromising your business goals.

Easy to measure: It is easy to measure results in digital marketing. In the marketing world, it is really important to know how your campaign is running. Only when you know the results, you can make the required changes to your campaigns.

Easy to evolve: One of the biggest advantages of digital marketing is that it gives us an opportunity to make the required adjustments. In other words, you can keep evolving the campaign to achieve a new landmark.

Brand development: Digital marketing helps you in building a strong online reputation via a well-developed website, a blog featuring valuable and useful articles, and social media channels. A good online reputation is necessary to attract new customers.

Limitless: Digital marketing makes you reach any kind of audience throughout the world. In simple words, you can promote your products or services across the globe. Your small business may turn big.

Target: One of the biggest advantages of digital marketing over traditional marketing is that you can target your audience precisely. That is you can target a particular city, state, country, gender, age, or community easily.

Segmentation: We already saw how digital marketing helps you to target a specific audience. In addition to that, it also allows segmentation, which furthermore increases the chances of sales.

More traffic: One of the primary goals of digital marketing is to increase the traffic to your website. More traffic simple means more sales opportunities.

Q5: Can I do it myself?

There is no one answer for this. Digital marketing is a huge industry. We have already mentioned nearly ten types of digital marketing. Each one of those is quite different from one another. It requires a lot of time, experience and hard work to master the art of digital marketing.

As a business owner, your business is your top priority. Focusing too much on marketing might distract you from the job you do the best. So, it is always best to hire a digital marketing agency and leave the marketing part to the experts.

Here there is no place for trial and error methods. One mistake is enough to significantly harm your business. So, taking control in your hands can harm your both online presence and online reputation.

Q6: How much does it cost?

The answer to this question depends on various factors such as the type of service, business goals, region, level of competition, etc. It is common to see the same service being offered at a different price range.

Usually, the popular and experienced digital marketing agencies give you guaranteed results and charge you more.

Whereas, the newer ones do it at a cheaper rate. It is advised to choose a digital marketing agency on the basis of research and not on the basis of price.

Q7: When should I start and stop a digital marketing campaign?

When should I begin digital marketing? The answer is now. Your competitors are running digital marketing campaigns. If you haven’t started yet, start right now. This is the only way to beat them.

When should I stop a digital marketing campaign? The answer is never. Digital marketing is not a one time process. On the contrary, it is a continuous process. You must never stop a digital marketing campaign.

Q8: How do I stay updated with the latest digital marketing trends?

Staying up to date with the latest digital marketing trends is one of the most fundamental best practices. Doing so can help you to avoid outdated practices. Here are some ways to stay updated with the latest digital marketing trends. Subscribe to popular blogs Attend webinars Read the latest books Keep an eye on Google updates Subscribe to popular digital marketing YouTube channels

Q9: How much time does it take to see results?

It depends on the type of digital marketing you choose. If you opt Pay Per Click, you will get almost instant results. Whereas, if you go for search engine optimization (SEO) you may have to wait for a couple of months. Now, that does not mean SEO is not a good digital marketing method. All digital marketing methods are different and have their own positives.

The time required to see results also depends on your business goals and the level of competition you have.

Q10: How to select a digital marketing agency?

Before you choose a digital marketing company, do in-depth research. Here is how you can do research. Read sufficient online reviews. Talk to former clients, and know their experience. Meet existing clients, and know their problems, if any. Know the history of the firm. Discover how well the agency has ranked itself on the search engine results page. Find out the experience of the company and its employees. Try to know the number of projects handled by the team. Discuss your business goals with the firm.

Bounce rate is the percentage of visits in which a visitor exits your website without browsing any further. This is an important parameter in on-page SEO. Since it negatively impacts the whole SEO process, business owners, SEO agencies, and webmasters try to keep the bounce rate to the minimum.

You can calculate your bounce rate with the help of Google Analytics. Let us understand the ranges of bounce rate. If your bounce rate is in between 26% and 40%, it is considered as excellent. Further, if your bounce rate lies between 41% to 55%, it is average. And if it is between 56% to 70%, it can be dangerous.

If you want to keep the bounce rate under 40%, you need to understand the causes. Only when you know the causes you can develop strategies to limit it. Here are the top reasons why your website has a high bounce rate.

1. Slow website

Let us begin with the most obvious reason for a website to have a high bounce rate. You might have come across a couple of websites that took too much time to load. What did you do? Waited for the site to load or closed the window straight away?

People over the internet expect a site to open quickly, especially within three seconds. If it takes time, they are going to abandon your website, which increases your bounce rate and impacts your search engine ranking. If you do not know what is the speed of your site, use this free tool and find out.

2. Too many ads

Displaying online ads on your website is one of the most common methods to earn money. However, this should be done in the limit. Bombarding your site with ads will put your visitors off. As a result, they will not be interested in browsing your site, which results in a high bounce rate.

Did you know, SEO experts also suggest not to use too many ads. That’s because too many ads spoil user experience, which is one of the core ranking signals. Further, too many ads, especially in the above-the-field region, can attract Google penalty. So, it is best to limit ads to a good number and focus more on user experience.

3. Mismatch

A visitor doesn’t simply come to your website. He comes with an expectation. He needs something, some product, some information, or some service. When there is a mismatch between the visitors’ expectation and the content found on the website, it leads to a higher bounce rate.

So it makes sense to avoid tall promises and make practical claims. Your social media marketing campaign, email marketing campaign, and Pay Per Click campaign should run on this principle. People are going to leave your site the moment they see something else other than what they have expected. Hence, as a business owner, you should try to create only those expectations, which you can fulfill.

4. Poor navigation

When a visitor comes to your website, he or she tends to navigate between different web pages such as service page, about us, contact us, and case study pages. If your website has poor navigation, he or she will get confused and exit.

To avoid this you need to have good navigation. Here are the tips to have great website navigation. Keep it simple Place call to action button in the right place Keep the navigation predictable Make the content easy to scan

There is an easy method to guess how good the navigation of your site is. Ask your family members, colleagues and friends to visit your site. When they finish their browsing session ask the below questions. Where you able to find what you were looking for? Was there any difficulty in moving from one place to another place of the same site? How many stars will you give to the overall navigation experience? Do you have any improvement ideas for making the navigation better?

5. Boring design and animation

When it comes to web designing, you have to make things interesting. Poor or boring design and animation are the ones that put off a visitor. If a visitor loses interest on your website, why will he continue to browse?

Let the design be modern, unique and relevant to your business. The more unique your web design is, the more likely you will have the revisitors. Do not copy the web design. Let the web design be fresh and original. If you don’t have the required tools and knowledge, it is good to take the help of web designers.

6. Wall of text

A wall of text is a large block of text without any gaps or paragraphs. Usually, the wall of text is used by the newcomers. When a visitor comes and sees your webpage, he will not find any heading, subheading or paragraphs. He will find it difficult to scan the content on the website.

It becomes difficult for the visitor to understand the context. In the end, he prefers to leave the site instead of reading the whole thing. So, make sure you do not use a wall of text. Let there be sufficient gaps between the texts. Doing so will not only improve the appearance but also make it scannable.

7. Low-quality content

Why do people come to your site? What do they want? Information, right? That is the reason why Google has made the quality of the content as the number one ranking signal. Now that does not mean one should focus on creating quality content only for improving SEO.

You can expect more sales only when your visitors opt to stay on your website. They are not going to stay on your site for more than 10 seconds if you have poor quality content. Yes, it takes only ten seconds to judge who good or bad the content present on a website is.

It makes sense to hire a content writer to write the content for your website or blogs. Copying content or generating poor content to save money can put your entire marketing campaign at risk. In the end, the act of saving money can become a reason for losing a lot of money.

8. Sending the wrong people to your website

The main goal of social media marketing, email marketing, and link building is to send traffic to your web pages. However, while doing so, you must target the right people or audience. If your web pages sell plywood, you should mainly focus on carpenters. If you target school students, they will come to your site and abandon it.

Therefore, it makes sense to first find out who are your potential customers are. Only when you know who your customers are, you can target them using various digital marketing methods.

9. Thin or no content

Visitors judge you by reading the content on your website. If you have thin or no content, they will not hesitate to exit your site. From the SEO point of view also, it is necessary to have a decent quantity of content on your website.

Only when you have a decent quantity of content you will be able to rank your web pages for various keywords. The more content you develop, the more opportunity you will have to target a higher number of keywords.

10. Pop up

Pop up can increase or decrease your bounce rate. It all depends on how you use them. If you are able to display the pop up on the right place and time, it will save a visitor from exiting your website. This is not easy, you have to do it smartly.

If you use too many pop-ups or display them in the wrong place and time, it will annoy the visitors. Normally, an internet user is more likely to hate the pop-ups. If you do not have sufficient knowledge regarding how to leverage pop-ups, it is good to not to use them.

11. Autoplay videos

Majority of the internet users find autoplay videos annoying, irrespective of how good the video is. The main reason for this is internet users want to have control in their hand. Imagine you are sitting in a public place or home. You clicked on a link which took you to a site and all of the sudden a video starts to play. How embarrassing will it be?

How should you fix this? This issue has the easiest solution. That is, do not use autoplay videos. Autoplay videos are suitable only for certain web pages. Use it, only if you are sure that it is going to help your business.

12. Spelling mistakes

You know the importance of having an online presence for your business. So, you have created a website. You also know how vital search engine optimization (SEO) is for your business site. After doing brief online research, you might have already understood, what exactly is SEO and how it is done.

SEO is not a one time process. One needs to run the SEO campaign continuously throughout the year to excel in the competition. Although these campaigns are run by SEO agencies, it is not a good idea to rely on them completely. SEO companies usually advise you to follow some SEO best practices. One of the most popular best practices of SEO is blogging. It creates fresh content, which is the number one ranking signal.

Blogging is not easy. It is an industry that is changing frequently. It is quite difficult to keep up with changes and know what is going to work and what is not. If you are a beginner, you are more likely to do some common mistakes which beginners usually do. So, in this blog post, we are going to list the top 10 blogging mistakes that you should avoid.

Blogging Mistake 1: Unrealistic blogging schedule

When you begin blogging, you have numerous ideas. It is all new, original, and interesting. So, it is easy to publish more frequently. You may feel one blog per day is no big deal. However, this is not going to work in the long run. When you are out of ideas, you will slow down. Moreover, you are a business owner, it is not realistic to focus only on blogging.

On the other hand, some bloggers do not set a proper blogging schedule at all. It is quite possible that they do not post for months. As a result, your audience will not know when to expect a post from you. Therefore, set a realistic and predictable blogging schedule. Make sure you are publishing at least once or twice a week.

Like said earlier, blogging is usually done for SEO. If you find no time for blogging, contact your SEO company and ask them to do it for you.

Blogging Mistake 2: Skipping audience research

Many business owners are so busy with their business, SEO, and blog, they think audience research is not worth the time. This is mainly because they feel they already know their audience. They think there is no need for doing research. As a result, they tend to jump into blogging without doing proper research.

Blogging without doing in-depth audience research is a huge mistake. It can directly or indirectly impact your whole business. So if you have not done audience research yet, do it now. Analyze demographics and develop an ideal customer profile. Once you have a clear idea about how your audience is, it becomes easy to answer the below questions.

What type of content should be created?

How products and services can be promoted?

How to improve audience engagement?

How to expand audience reach?

Blogging Mistake 3: Duplication of content

One of the main purposes of blogging is search engine optimization. So, people usually concentrate solely on SEO. They do blogging for the sake of doing. As a result, they end up copying from the other blogs. Google considers the duplication of content as black hat SEO trick. Not many know that Google can identify copied content within seconds, and can penalize your website. In the end, you may lose both visibility and credibility.

Some bloggers come up with the smart tricks to cheat the search engine algorithms. They either use article spinning tools or rewrite the whole article. However, both methods are good for nothing. If you use article spinner, you will get poor content. On the other hand, if you rewrite the whole article using different words, it will lack originality. Your audience will never get to read something they have never read before.

So, it makes sense to concentrate more on audience engagement. Focus on making yourself unique and fulfill the needs of an online audience. The truth is that content creation takes time. If you want to save time you can hire an SEO company or take professional help of a content writer.

Blogging Mistake 4: Not replying to comments

Online reputation management (ORM) and search engine optimization (SEO) are the two digital marketing methods, where replying to comments is consider to be fundamental. Let us talk about online reputation management. Replying to comments will showcase how much you value the words of the audience and strengthen consumer relationship, which is one of the main goals of an online reputation management strategy.

From the SEO point of view, comments show audience interaction, which is a ranking factor. In simple terms, more comments lead to more interaction, and more interaction leads to a better search engine ranking. If you are not replying to your blog comments, your audience will eventually stop commenting on your blogs. Consequently, you will lose your audience interaction, which is not a good sign.

Blogging Mistake 5: Lack of variation

There are three main pillars of blogging. Those are quality of content, posting frequency, and variations in the posts. Well, everyone knows how important the quality of content and posting frequency is. However, not many know that variation is also an important factor to consider.

You simply cannot post the same content written using different words. Doing so can make you lose the existing followers. So, try to bring variety in your blogging. It is a good idea to surprise your audience, but make sure you do not go off topic. Ultimately you should always aim to give something new to your audience.

Blogging Mistake 6: Not adding facts and stats

Let us understand this with an example. Consider you need to write an article on the topic “Why your business website should be mobile friendly?” There are two ways to write an introduction to this article.

In recent years, growth in the number of mobile internet users has been noticed.

According to Statista, in 2018, 52.2 % of all website traffic worldwide came from mobile devices, up from 50.3 % in 2017.

Which sentence looks better? The second one, right? Just writing plane content without facts, stats or sources can be uninteresting. Providing facts and stats is the best method to establish credibility. Consequently, it becomes easy for you to make or prove your point. Make sure you add source, just like we have done.

Blogging Mistake 7: Following outdated SEO practices

The Internet is a cool place. You can find answers to almost all questions. However, not all information found on the Internet is correct all the time. Means, the information which is correct today may be incorrect next year. This is completely true in the case of blogging.

Blogging SEO practices keep changing. This is because Google updates its search algorithm regularly. Obviously, SEO experts update their practices to adopt the changes. As a result, SEO practices are evolved. When you google to find out the SEO practices you might read an old article and pick the old and irrelevant practices.

Furthermore, content writers do online research before writing blogs. They are more likely to read the old content and rewrite it. As a result, old and irrelevant content end up in the new articles. That is exactly how blogging myths are born. So, it is good to read content from trusted SEO companies.

Blogging Mistake 8: Inconsistency

When it comes to blogging, you must be consistent. The idea is to become predictable. Now, what does it mean? It means one should be so consistent that the audience should be able to guess when the next post will be added.

Know your audience. Discover when they like to read your posts. See stats. You can find at what time or on what day you get more traffic. Select that particular day and time as your posting schedule. SEO experts usually recommend posting at least one or two blogs per week. If you are posting on weekends regularly for a long period of time, your followers will expect to see your content on weekends. In the long run, you will establish dependability and trust.

Blogging Mistake 9: Not editing the content

Many new bloggers commit this mistake very often. They think it sounded all good while writing, so it must be great content. However, it is not true. Editing is a must. Once you have finished writing, spend at least half an hour for editing the content.

Yes, your post might be awesome. However, you may require to shape, organize or give the final touch to it. It is a good idea to use tools to commit less grammar and spelling mistake. Some of these tools are WhiteSmoke, Grammarly,  and other grammar checker tools. It is quite easy to use these tools, as they come with the Google Chrome extension.

Blogging Mistake 10: Ignoring SEO

Last but not least, SEO is the most important aspect of blogging. In fact, SEO experts recommend blogging to gain SEO benefits. Yes, audience engagement is important. However, SEO is also equally important. You need to keep them balanced.

Here are the SEO best practices you need to follow to rank your site higher on the search engine results page.

Keywords: Use SEO tools and find out the most relevant keywords. Embed these keywords into your content. Make sure you do not over do it. It is vital to maintaining a healthy keyword density.

Link Building: Links are one of the major search engine ranking factors. Do not buy or exchange them. Focus on natural link building methods. Note that link building takes time.

Link building is an integral part of search engine optimization (SEO). Without backlinks, you cannot rank your web page on the search engine results page. There are two kinds of backlinks. They are nofollow and dofollow backlinks. Let us understand what are they, and how do they differ.

Dofollow backlinks are the links that allow the search engines to follow them and reach your site. It gives you the link juice. By default, all the links are dofollow links unless they are modified to be nofollow. SEO agencies, SEO experts, and webmasters aim to build dofollow links. This is because these links influence the search engine ranking of a website.

Nofollow backlinks instruct search engines that hyperlink should not influence the search engine ranking of link’s target. Although they do not improve search engine ranking, they still play a vital role in digital marketing. Here are the top 10 benefits of nofollow backlinks.

1. Organic traffic

No doubt we run the SEO campaign to achieve a higher search engine ranking. However, that is not the only goal digital marketers try to achieve. One of the top goals of search engine optimization is to gain huge traffic. So, if some links are providing you with organic traffic, then what are your reasons to avoid it? None, right?

Make sure the nofollow links come from a relevant source. What matters the most is the quality of the traffic. Yes, the quality of traffic is more important than the quantity of traffic. As a business owner, you what people to visit as well as buy something from your website. Quality traffic helps you to do more sales.

2. Brand awareness

Links are giving different meanings these days. A particular link could mean, “this is an article that supports my point of view, and it might be valuable for you.” It can also mean, “I frequently buy from here, try out the cool collections.” In simple words, a link is created to build awareness of something on a different website.

In digital marketing brand awareness is an important factor to consider. That is the reason why SEO agencies are offering link building services. Nofollow backlinks may not boost search engine ranking, but they can improve brand awareness.

3. Healthy backlink profile

When it comes to an effective link building strategy, it is important to have a natural backlink profile. Search engines like Google have developed algorithms to examine the type and quality of links built. In short, a search engine checks how healthy your backlink profile is.

If your profile has a high number of dofollow links, the search engine gets suspicious. This is because a backlink profile with a high number of dofollow links is considered as unnatural and unhealthy. Consequently, your site can be penalized. Therefore, it is important to obtain some nofollow links so that the link profile does not appear spammy.

4. Improve DA, PA and other metrics

Although DA, PA, Ahrefs rank, Alexa rank, etc., are not related to Google anyway, we still check out these metrics to get a good idea about digital marketing progress. Well, there is nothing wrong with it. This is because of the lack of info about your website statistics. As a result, one has to depend on these parameters to some extent.

Nofollow tags are not considered as the direct ranking factor by search engines. However, the sites like Moz, Ahrefs, and Alexa have a complete index of all your links built. So, having a good number of nofollow backlinks can make it easy for you to improve DA, PA, and other parameters.

5. Better relationship with bloggers

Blog commenting is one of the popular off-page SEO strategies. It can surely build a strong relationship between you and the other bloggers. Furthermore, it gives you the opportunity to link to your site. Post valuable content via blog commenting, there is a good chance that people will look up to your site. In the long run, you will be successful in earning the trust of the people.

The other advantage of having a good relationship with the bloggers of the same niche is that it opens a window for link exchange. So, it can be said that nofollow links can lead to dofollow links indirectly. That is the main reason why SEO companies do not ignore nofollow links.

6. Safe

Nofollow links are pretty safe. This is not the case with dofollow links. In the case of dofollow backlinks, you have to worry about links that point to your site. That is one has to ensure the link are high in quality. Things are different when it comes to nofollow links. You do not have to worry about the links that point to your web pages.

In simple words, nofollow links are worry-free. Your website is at almost no risk when it comes to nofollow backlinks. However, that does not mean one should spam the Internet. Too much of anything is bad. It can still hurt your search engine ranking.

7. High authority

One of the biggest advantages of nofollow links is that it helps you to build authority. In the first point, we already discussed that nofollow links help you to gain referral traffic. This referral traffic can lead to new subscribers and new customers.

To be frank, this is not going to work for all the people. If you want to make it work you have to do two things. One, build links on popular websites. Two, create high-quality fresh content. So, it is important to have a strategy. Just you can’t start building links. With a proper strategy, you are destined to fail the business goals.

8. More profit

Nofollow links are capable of leading potential customers to buy your products and services. However, this one is not easy, it takes time. Follow the best practice of creating awareness and engagement among the people. Doing so will expand your audience in the long run.

SEO experts usually express the importance of nofollow links via the equation – “a+e=p.” Here, “a” means awareness, “e” means engagement, and “p” means profit. Well, the fact is that you need to continuously work hard to gain a steady stream of profit. It is not good to expect the profits from day one.

9. Expand the audience

The other benefit of building nofollow links is that it expands your audience. We have already discussed how the nofollow link can improve brand awareness. It is pretty obvious that brand awareness improves the chances of people noticing your brand. When more people start to notice your brand, they will tend to join you. Well, this takes time. This works only when your brand name is noticed frequently over a long period of time. So, stay focused and dedicated.

10. Links lead to more links

Not many are aware of the fact that links are capable of building furthermore links. Alright, let us take an example. You created high-quality fresh content. You posted the content on the platforms where you have an active presence. Fortunately, your content is liked by your followers. So, they start to share your content. As a result, your content reaches to more and more people and becomes viral.