#removefakereview

Google My Business (GMB) is a free marketing tool used for attracting new customers to the business. It makes your listing appear at the right place and at the right time. That is Google My Business places your listing, when people are searching for your business or business like yours on Google Search or Maps. Here are the few reasons why Google My Business page is important to every business.

1. GMB Listing Attracts New Customers

Google My Business listings appear at the top positions of search results. After verification of GMB account, you can a add link to your company website. New customers always want to know more about you and your business. Clicking on your listing will redirect them to your company website and improve web traffic.

2. It Helps To Build Your Reputation

Having a good online reputation is a vital aspect for any business. Google My Business gives your customers an option to write a review about your business. Having good reviews makes your online reputation extremely powerful. Customers usually do a brief research by reading yours, and your competitors review before making a contact with you.

3. It Provides Useful Details

Customers search for some important information before making a purchase. When someone searches your business name, Google My business shows your business in side panel with below details: ● Website & Physical Location ● Contact numbers ● Popular times ● Working hours & Working days ● Q&A and Reviews

4. Control Location

In any business, it is very important to get found by right people. With the help of Google My Business, you can tell Google the regions you service and Google will make your listing more noticeable for those regions and help you in lead generation.

5. Mobile Friendly

GMB is very much mobile friendly. It means your customers on mobile can find you easily. A probable customer on mobile is just one tap away from you. That is he/she just needs to tap on the contact number present in your Google My Business page to call you. Increase in calls is nothing but increase in business.

6. Provides Valuable Insights

Insights are extremely important to understand how people are interacting with your business. These interactions helps you to evolve your marketing strategies. Below are the few insights which Google My business provides: ● Customer behaviors such as clicks, calls, listing, etc. ● Geographical locations of the visitors. ● Popularity of the photos. ● How did a customer find your business?

7. Allows You To Express

Google My Business gives you an option to add photographs, videos and even 360° virtual tour. It helps a new customer to know you, your business and your business culture before stepping into your business premises. These little details help you to achieve the customer’s confidence on you.

Mobile phones have made their way to our pockets. Today, anyone can share good or bad experiences of a brand instantly on the Internet. Within a couple of minutes, one can do research on your brand and know what experiences your former customers had with you. It is a well-known fact that buying decision of a potential customer is greatly influenced by your online reputation. In this article, we are presenting you seven best practices to enhance your online reputation management.

1. Be Alert & Keep Monitoring

Monitoring your online reputation is an important part of online reputation management (ORM). By keeping track of your online reputation you can know the real-time sentiment of your customers and probable customers towards your brand and plan your strategy accordingly. There are various free tools available to monitor your online reputation effortlessly. Below are the best five: ● Google Alerts ● Social Mention ● IFTTT ● Image Raider ● Talkwalker Free Social Search

2. Deliver Excellent Customer Service

A good business with great customer service is the basic foundation for an excellent online reputation. Unhappy or unsatisfied customers are the main source of negative comments and reviews. With excellent customer service, your customers will have no reasons to post negative reviews or comments.

3. Understand Your Audience

The audience of the businesses varies in gender, region, age, culture, etc. Hence their behavior varies. Understanding your audience is important to find answers for these basic questions: ● What puts them off? ● What interests them? ● How will they react if something goes wrong? ● Which social media networks will they use to express their grievance? ● What it takes to make them happy again?

4. Detect The Cause Of Negative Reviews

Ignoring negative reviews can be hazardous to your business. Always invest some time to read negative reviews, and figure out the cause. One mistake and your listing might get flooded with negative reviews. Fixing the root cause will avoid further negative comments and makes your business more customer-friendly.

5. Interact With The Customers

Having a friendly interaction with all customers is good practice. Calmly respond to both happy as well as unhappy customers. It will give the impression that a customer’s words matters to you. Publicly apologize if any inconvenience is caused. Tell your side of the story without being defensive.

6. Plan Ahead

The most common mistake that beginners do is to wait until something goes wrong. Reading negative reviews is a painful experience. You might make a wrong move in the nervousness. An inappropriate reply can do more damage than the negative comment. Pre-planning will help you deal with such problems smoothly and professionally.

7. Don’t Neglect Offline Reputation