Respect the Work: Why Giving Proper Credit Matters
Letâs talk about credit.
As a creative, Iâve poured time, energy, and effort into projects that, frankly, deserved more acknowledgment. Itâs one thing to collaborate for free or at a discounted rate because someone lacks the funds; that happens, and there are ways to work around it. But itâs an entirely different issue when you donât show proper respect for the work that was done for you.
Hereâs the truth: when I create for you, itâs not just a simple point-and-shoot job. Itâs driving out of my way, hauling equipment, setting up, tearing down, and hours of work both during and after the shoot to make sure everything is perfect. Itâs taking time away from family, burning gas, and sacrificing other opportunities. And when that effort goes unacknowledgedâor worse, disrespectedâitâs infuriating.
If I say âcredit,â I mean proper credit. No, a tiny mention in the corner of a flyer doesnât cut it. Proper credit is putting my name or logo in a place where people will see it. Itâs a shoutout, a sentence of gratitude, a small acknowledgment of the value I brought to your project. If my work played a role in your success, that deserves recognition.
Whatâs frustrating is when people forget that creative collaboration is a relationship. Just like you wouldnât ignore the person who helped you achieve your goals in any other field, you shouldnât overlook the creatives who help you visually bring your ideas to life. Respecting someoneâs contribution is not just ethicalâit strengthens professional relationships and fosters trust.
On the flip side, if youâre part of a larger production or project, donât hog all the credit for yourself. If others helped you, acknowledge their contributions. Success is rarely a one-person show, and acting like it is diminishes the work of everyone who stood by your side and gave their time to support you.
At the end of the day, giving credit where itâs due isnât hard. Itâs a simple act of respect that goes a long way in building goodwill, trust, and integrity in your professional relationships. So, letâs do betterârespect the time, effort, and creativity people pour into their work. Acknowledgment isnât optional; itâs part of the deal.
Your thoughts? Letâs discuss in the comments. How do you handle situations where credit isnât given properly?