#researchprocess

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General Research, idea outline, problem insight solution

Problem;

Amongst a lot of young people lacking skin confidence is common and results in extreme depression, mental health struggles like social anxiety or unhealthy relationships with appearance and social media.

Insight:

"30-50% of teens and young adults suffer from low self-esteem due to skin related issues like acne". Researching into the main reasons of young people's unhappiness within their bodys/skin. looking into the negative effects of social media, comparison culture to models and edited photos on social media, peer pressure and bullying from peers, lack of encouragement and confidence boosting from adults like teachers and parents.

Solution

My solution is to successfully create a fully inclusive skincare brand that isn't just a skincare brand, i want to be able to use the skin care products to educate the consumers, the website and social media presence will educate its consumers/viewers through daily videos, guest talks , live online seminars and pop up events/workshops in schools and universities. Positive affirmations on social media and products to boost self-confidence, education on avoiding comparison culture and having a negative relationship with social media, aswell as spotting edited or fake images that are often mistaken as 'perfect' looking people creating the unhealthy, unrealistic expectations young people set themselves based off of these posts creating the lack in confidence. the brand is going to make people use skincare to care for themselves rather than to 'perfect' themselves.

What research did i do to come to this solution?

I started by asking myself lots of questions and answering them or finding answers for them.

What is are the key factors for low skin confidence and self esteem in young adults and teenagers?

lack of support from adults like teachers or parents

childhood trauma (lack of attention can create low self-esteem which can spiral)

negative comparison to social media models (edited images in advertisment or modelling)

comparison culture

What can be done to improve the skin confidence of young people? - source

By developing educational programmes to help young people understand skin conditions to help with being kinder to one and other.

helpful advice provided to teachers and parents on how to help teens with self love struggles

educating careful actions

educating on media literacy and fake images

'Individual actions. Everyone has a right to feel comfortable and confident in their skin, and we can take small actions in our daily lives to help foster a more accepting environment. For example, it may be helpful to be mindful of how we speak about our bodies in casual conversations with friends and family.'

Community actions:

'To maximize outcomes and reduce stigma risk , public health campaigns should focus on messages of healthy eating

A common response to research that links body dissatisfaction with exposure to idealised bodies in the media to add 'disclaimer' or 'warning' indicators on images that have been edited to change the appearance of the models to get rid of the risk of comparison culture and unrealistic expectations'

Supporting body image in young people:

To begin my research i started looking at company offering similar products to my idea eg; other activity kits for other subjects like art kits, other eco friendly kits for different activity, food waste stats like where most of food waste comes from and why and this helped me understand my aim and the reasoning behind my choices.

From research i did notice that majority of food group that wasted within homes is fresh vegetables and salad, this made me think about the possibility of creating two good outcomes from one activity, encouraging children to try new foods like veg and fruit and learning what they can do with their waste.

Competitor research

It's our planet too:

‘Its our planet too’ is a company that provides a multitude of eco activity kits for children, they pride themselves on being the UK’s first subscription box for children, the idea of a subscription box is something i liked and wanted to aim for so that parts of the boxes can be reordered so that its not a one off and the activity can become more broad. They have around 13 different eco boxes to choose from ranging from planting fruit, learning about animals, caring for bees, plastic waste and its negative affects, insects and ocean facts and animals. Each box is unique and have different activity for each box.

Food matters:

Food matters is a company that created a food waste action kit aimed at children where parents can download an “activity guide” pdf to help with creating activity for children to follow to help reduce household food waste. For example one of the activity is a chart called ‘seed to table’ this encourages children to plant fruit and vegetables they can keep track of them and then when fully grown they eat the food they’ve grown from seed, this teachers children to grow their own food and reduce over buying from the parents side of things, which is more common than we think, and they’re being rewarded at the end of it being proud of creating their own food .

Target Audience research 8-11 years:

When researching into my target audience i found  that there’s a certain approach to have when creating a reward/improvement system, in this case its not so much a reward system however the rules still apply. The kit offers an activity based system, which can only be successful if they do something they might not actually want to do, for example trying new vegetables. But by in a way “rewarding’ the child, in this case by being able to feed their new found ‘friends’ being the worms in the kit, they are more likely to want to do that ‘task’ in order to be allowed to do something fun. Its difficult to reward children in  the correct manner but done correctly will result in success. As a result for the child trying this new food, or finishing their plate of dinner( being that they’re not full and just don’t want the veggies) they are doing something they see as a privilege and in the process improving the planet and learning about the cycle of food, we don’t eat it, the worms do, the flowers and fruit grow. Its all positive outcomes.

i decided i wanted to try some more poster designs this time round, and i wanted to pick the starting point "conversation" as this kind of thing will make conversation amongst my target audience and the public that see these posters, with this i will attempt to create posters about a specific issue world wide to speak about through poster designs and social media campaigns.

Edited: 18/05/23

No.2 Being a student I

NO.1Address by Prof. Humayun Kabir at Radio Theatre “Gopal Bagh”, Coimbatore9.9.1948 Well, what is the education, outside, to draw your attention?Generally in India there is a very great lack of discipline. You must have discipline.Unless you have discipline, you can not do anything at all. Why is it that amachine works so well? Because in a machine every part does exactly what it isexpected to…

I am in receipt of your letter which was written with a real feeling. Till recently I had a workshop for training such interested students in different sections. But the unfortunate circumstances made me to leave them or close them at a stroke. Still I have a workshop but not in a very big building or equipped with a large number of machines or with enormous tools. I took out some words and…