#Rensta #Repost: @wihn_initiative via @renstapp ··· “ Meet Clara Chinwe Okoro @tourismandtechnology Founder and Creative Director at the Fashion Travel and Lifestyle Company MY BEAUTIFUL AFRICA. A Brand she uses to drive Tourism to Africa through Fashion and Lifestyle experiences which in turn helps change the negative narratives about the Continent. My Beautiful Africa is an afrocentric Fashion,Travel and Lifestyle company, a premiere afrocultural brand and go to platform for African Cultural lifestyle lovers across the world.With a business model designed exclusively for a lifestyle community with interest in African themed clothing and vacations. The aspiration was to combine Fashion,Travel & Lifestyle and to be able to use Technology to create a lovely travel experience and package that would interest the savvy traveller to come to the Continent of Africa.They own the annual Tourism and Technology Summit which is a premium event from their stable. The Vision is to use Technology to drive the positive side of Africa by teaming up with partners in strategic alliances that deliver world class services and experiences in travel and tourism for the benefit of their esteemed clients.She is also Chief Operating Officer of Brandworld Media, a Media and Brand Consultany Company which solely uses Branding as templates for its operations such as Events coverage,Documentaries,Videography.Very committed to developing the core principles of branding within the rich context of everyday life in Africa,she set up the first ever Brand focused tv show in Nigeria known as BRANDWORLD,a programme she says was designed to preach the gospel of branding to Africa in recognising that Brands were the new wealth creators in any modern economy.A constant fixture in most Creative content events globally such as Cannes Lions Advertising Festival, Festival of Media Montreaux Switzerland, Samsung Africa Week Cape Town SA, New York Fashion week NY,the show has come to represent the platform where brands tell their stories beyond their 60’’ commercials. Clara a driven individual, with a vision of turning Creative intelligence into a powerhouse of economic advancement with tools https://www.instagram.com/p/BzIIugGAKWf/?igshid=10rssi6ozozb