#redmacx

I'm a sucker for design. That's a terribly vague term, but hey, that's not my fault. In any case, I do mean it in such a vague sense, because design is everywhere. Just look around you right now. Just about everything - from the dimensions of the keys on your keyboard, to the fibrous overlaying structure of your clothing, to the thickness, length and composition of the lead in your clutch pencil was the result of someone's design.

That creative essence behind design inspiration (O.o) is what is the most intriguing and mysterious factor. Why do we (some of us, at least) build; create; design? That's a rhetorical question because if I had to attempt to answer it I'll most probably unintentionally start a flame war on the internets. And they have wrath, the internets.

Inevitably designing has itself a root. The idea. Yep... those. You can't unthink an idea, you think up ideas constantly and without pause, and the vast majority of them never come to fruition.

This blog, and this post in particular is the implementation of an idea. I realized, you see, that ideas - the ones we feel are worth it - must be recorded, mapped, drawn out, written. Something. Depends on the context. The main thing is that once the seed of that idea is planted, it now has the potential to anchor its roots deep and extend out. Branch off. Like linux.

Welcome to 'the skuda files'. This is my plant, cross-pollinated with the genomes of other like-minded individuals and this is the root. The toughest part about choosing to generate a product from an idea is deeming its value and its worth in the long run. Time-wise and cost-wise. Like Winston from George Orwell's classic 1984, I'm writing regardless of the outcome. Writing to nobody; to a future generation that may never gain access to this. To myself. To perhaps at least one person out there (in that case, hi there, person!).

Yeah... I joke about stuff. Because it's funny. Not in a humorous sense so much as an ironic one. We start out as kids - adventurous, inquisitive, thoughtful and then become accustomed to making money. Most of us, unfortunately, grow up to become the products of the money they strive to make. Money makes them, not vice versa, in other words. But I digress.

The idea behind skuda came about a long, long time ago. It was only around late 2011 that I started developing a way to convert an abstract, intangible concept into a self replicating, contagiously fresh product. A design, that is. Something this world has both seen and never seen before. And I'm not alone. I could be, but choose specifically not to. Because there are others like me, and I call this the wolf mentality. This pack of wolves, this krew is called skopp kustom design alliance [skuda]. Welcome to our blog, thank you for reading, and watch this space evolve like a kaleidoscopic crystal.