#redesign logo

Redesign my logo! 🌐

In this assignment , I re-design the famous

IKEA logo. I hope you like it🤍✨

—FA222—

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REDESIGHN LOGO

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What do you think about whatsapp logo?

Новый логотип и нейминг

Пришло время переделать название и фирменный блок моего бренда Duente. 

Вместо названия center design Duente теперь у нас Kovtun.studio. С этим же названием доменное имя и все соц сети, полностью с одинаковыми названиями. 

Facebook -  kovtun.studio Instagram -  kovtun.studio Pinterest -  kovtunstudio VK -  kovtun.studio

Вот так придумывалось название

создал табличку в гугл таблицах и там записывал все названия, которые приходили на ум. Потом проверял, свободны ли доменные имена и имена соц сетей. Еще пользовался сервисом для проверок имен - namecheckr.com

1. Understanding the customers’ demands

No matter how hard you work to obey the rules and follow the right steps when redesigning, if the customer is not satisfied, your work is in vain. The thing you need, in order to have successfully redesigned is your customer’s satisfaction. The thing you first do when you redesign is ask your customer about his business, understand him and his expectations and learn more about the way he wants to grow or change his business and what is the logo supposed to suggest. Although this may seem unimportant to some people, I can assure you that it is a key to a successful project. For every domain there are certain ways of designing a logo, appropriate to that domain (for example if you are designing a logo for a medical center you should avoid the color black and other aggressive colors; it is better to go with colors that are soothing to the eye).

Every client has a different view on the changes he needs done and you have to respect his ideas and wishes and insert them in the logo, but at the same time you need to respect the laws of design.

2.  Studying the client

Once you know what the client wants from you, you need to study his domain and find out what kind of logos his competitors. Although these steps are similar to those you take when designing a logo, this time you are just refreshing what you know about the client’s business. To be more precise, at this point the designer has to think what needs to be changed, added or removed from the logo, not how to create it. As I mentioned before, the need for a logo to be redesigned appears when something in the client’s business changes: these changes are supposed to influence the way the logo will look. Good examples I can give you are car logos; over the last decade, all car producers added metallic shades to their logos. This touch means modern technology, innovation and elegance. The fine lines and the carefully polished edges of these logos send a message to the customers, that their cars will be just as refined.

3. Studying the competition

Any domain has certain common lines for its logos. It would be a mistake to ignore these lines. On the other hand, using only these common lines would also be a mistake. Once it is redesigned, a logo must be just as efficient as its predecessor, but with better graphics. A good logo must not only depend on the trends, but it mustn’t ignore them either.

In conclusion, it is not a waste of time to study the competition’s logos.

4. Clarifying changes and prototypes

Up to this point the designer already has a sketch in mind for the logo. Just like when you are creating a logo, a pencil is a great tool. Sketching the project on a piece of paper can be very useful for every designer.  This helps with coming up with the concept, not the graphic realization. Sometimes the graphic realization is the most important thing but sometimes the idea is the main thing, there are a number of great, uncomplicated logos.

The greatest challenge of redesigning is sticking to the main lines of the logo; this can be tricky but any logo designer knows that sometimes freedom is the greatest enemy of imagination; sometimes you just need a challenge.

In conclusion, any pencil sketch is of great use, you can focus on the concept and the fact that you can easily erase or change things when you draw on paper is another advantage. You can be more creative this way.

5. The final meeting with the client

Although time doesn’t always allow fir it, I recommend taking a breather after finishing a logo; it helps with having an objective view on your work. Depending on the client, the designer presents the evolution of the logo and the result and they hope that the client will be satisfied with the final product. Sometimes in order to get there you may have to repeat steps or even the entire process. But with practice you will get better at getting it right the first time.