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Yes! your customers want results! Most marketing and content writing nerds like me have memorized and shared the brilliant statement by Harvard marketing professor Theodore Levitt: “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” It’s brilliant because it illustrates, in the simplest of terms, why you need to sell results, not the product or its features. I would pull that quote out of my brain like a six-shooter out of a holster when my clients wanted to talk about themselves in their marketing content instead of how they can solve a problem or fill a need for their clients. Is this the real reason why someone will be motivated to spend money for my product or service? Or do I need to take it a step or two further? Remember, the end result is the solution to your clients’ problems. That’s what makes their lives better. That’s what they’re really paying for. For any question or need promote your products, write me [email protected] • Website Design - Social Media - Emarketing with results. #Smallbusiness #askjim #marketing #seo # marketingtips #bethebest #saleyourproduct #Saletricks #quotes #instaquote #readmaterial #sell #seomiami #businessmiami (at Kendall, Florida)