#raw-materials

During my interaction with the fishing equipment experts I was thoughtfully given a few meters of discarded fishing line, along with a sticker for the volunteer led, donation funded, not for profit organisation: Anglers National Line Recycling Scheme. The design doesn’t really the best job of promoting the organisations urge for customers to recycle their fishing line, however the target audience are indeed anglers, so the they may not need persuading as such ... though I do feel that the organisation could grasp the opportunity to be as informative as possible via their design. More awareness does need to be raised, as it is far too easy to be thoughtlessly disposable.