Making Sense Of Open Ended Question Analysis
Like a daunting prospect , as are issues investigation is more likely to provide most of the comments . Allows the respondent to provide potentially unexpected responses that were not addressed in your closed questions. However, the survey questions are open more difficult to analyze than closed questions, you must be ready and willing to take the time to properly and fully evaluate these responses. But how open issues fully evaluated ? To make things a little clearer and easier, take a look at the step by step guide below to make the most of their unique responses things ? Step 1 ) Read responses Reading their answers may seem obvious , but it is an essential step. If you have a lot of answers , it may be tempting to go through the answers and just look for keywords , but if you do this you will lose a lot of important and revealing details of their responses. Spend time getting to know your data and highlight the answers that seem particularly interesting or moving. Step 2 ) Create Categories Create categories to mark your answers on what you read through them. Each response received must belong to at least one category . If you have the answers that lead to several categories , which is good. There is even a term for it , called "multi - coding " . An example of a category can be as simple as " I love the product ", " not as the product" and " not like or product . " Step 3 ) Drill categories After assigning all your answers to the open questions in a category , it is now time to look at each individual group categories and set subcategories within each group. For example, if you have the category " love the product , " you can find in the group subcategory regarding why they liked the product as "affordable" , "good" or " pretty packaging " . Step 4) Check the answers Go back and read the answers to ensure that they fit properly into categories and sub -categories that were assigned to . Reallocate your responses to other categories / sub- categories or sub-categories / additional categories if necessary. As you progress , you can also look at what categories and subcategories have more answers. It will highlight the main themes of his answers. For example, you can see that most of your answers are in the category " did not like product" and the subcategory "too expensive ." This means that most of the respondents who gave answers to issues of the investigation did not like their product because of the costs . Step 5 ) Pull It Together Now that you have your categories and topics sorted , you can start collecting the conclusions of their answers to open questions. If your open questions were related to a survey question closed in your survey (eg , we have included an option for "Others " in a multiple choice question , which was a free text field ) , take a look open how their issues and trends are compared with the quantitative answers question. Making Sense Of Open Ended Question Analysis Question Analysis, Open Ended, Making Sense via goboxx http://ift.tt/QwptRI
