#quanrantine

“Clean, clear and soft skin was how soap was sold before the flu took hold. (Manchester Guardian, January 1918)“

“The antiseptic cleanliness of Lifebuoy tackled the “influenza scourge” and left the whole family in “smiling health,” claimed its makers Lever Brothers. (Manchester Guardian, March 1919)”

“As more people died of flu, the tone of adverts changed. Boots placed an advertorial that encouraged washing with soap, and quoted the Ministry of Health: “Our country’s greatest asset is its people.” (Manchester Guardian, April 1919)”

“An increase in demand for soap led manufacturers to ship more raw materials from abroad. (Manchester Guardian, February 1920)”

“Jeyes disinfectant – either in liquid or soap form – was promoted as being invaluable when tackling germs in the home, school and office. (Manchester Guardian, May 1919)“

“A versatile soap, Ivy, could be used for many cleaning tasks, including washing delicate materials like lace. (Manchester Guardian, April 1922)“

“Pinkobolic soap claimed to be both effective and economical. (Manchester Guardian, June 1920)”

“The makers of Sunlight soap commissioned a series of adverts that introduced readers to different people living on “Sunlight Street”. This advert featured a mother and her children who, thanks to Sunlight soap, benefited from clean and healthy surroundings. (Manchester Guardian, May 1922)“

“Despite unforeseen dangers of infection and contagion “Your life must go on; you must meet, touch and talk to people...,” said this advert. (Manchester Guardian, June 1924)“