“It’s about taking care of people,” says Brandon, one of the brave Covid-19 first responders who shares his experience in Front Line to Front Line, a new series for the Navy Federal Credit Union, our latest collaboration with MullenLowe Boston.
Produced and cut by PS260, we were tasked to report how Shawn and two other first responders transitioned from serving our country in the military to using their expertise to provide frontline care for those fighting Covid-19.
Shawn’s unstoppable attitude inspired us to go beyond the call of duty and make sure we could do justice to their work within the boundaries of current production and crew limitations. Our creative team, Ned Borgman (Editor) and Jonathan Lasker (Engineer), masterminded an adaptable, user friendly video and audio capturing process that allowed them to conduct their interviews from home using the computer setups they already owned. This creative solution now offers us new ways to produce high quality, user-generated content so that we can continue to bring you more powerful stories like these.
From our team to yours, thank you Brandon, Linda, Shawn, and all those on the front lines for your tremendous work. We hope to continue to tell your stories! And watch Shawn and Linda’s stories, below!
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NAVY FEDERAL CREDIT UNION
"Front Line to Front Line"
@navyfederal
AGENCY - MullenLowe Boston
SVP, Creative Director: Jonathan Ruby
VP, Creative Director: Jeff Vermeersch
Senior Broadcast Producer: Vera Everson
Assistant Broadcast Producer: Abby Cottrill
PRODUCTION
Content Capture & Generation - PS260
Director: Jonathan Ruby (for MullenLowe)
Supervising Editor: Ned Borgman
Engineer: Jonathan Lasker
Executive Producer: Raná Martin
POST PRODUCTION
Editorial / Graphics / Finishing - PS260
Editor: Ned Borgman
Assistant Editor: Laura Murphy
Online Color & Conform: Ned Borgman, Tyler Hurst
Online Graphics & Finishing: Ned Borgman, Colin Edelman, Margaret Yang, Anthony Augusta
Executive Producers: Raná Martin, Laura Lamb Patterson
Managing Partner: Zarina Mak