Feb 27, 2021
According to the recent survey, jointly conducted by Protiviti and ISACA, covering the Top Technology Risks for organization in 2021, cybersecurity,
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According to the recent survey, jointly conducted by Protiviti and ISACA, covering the Top Technology Risks for organization in 2021, cybersecurity,
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What will CFOs be spending their time on next year? Preserving margins and sustaining or improving earnings performance top the list, says Protiviti.
“No matter how it slices and dices the data, Protiviti finds that the top priority for CFOs next year is margin and earnings performance. Among CFOs and vice president-level finance executives, that is followed by cybersecurity risks; strategic planning; periodic forecasting; and budgeting.”
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Viva la Video Social!
When I was in NYC last week, I had the chance to talk with someone from Protiviti about the various ways social technologies are creating opportunities for financial institutions to engage and serve more customers.  Now, our team spends a lot of time with bank CEOs, Chairmen and outside directorsg; based on the various strategic initiatives underway at some pretty healthy-sized banks, I found her views -- and a recent two-pager from the consultancy -- of interest.  Their premise:
Social media is a compendium of many things – corporate blogs, video-sharing sites such as YouTube, social networks like Facebook, microblogging tools such as Twitter, among others – that leverage the power of Internet, Web 2.0 and mobile technologies to connect people. The convergence of these technologies is forever altering the dynamics of customer relationship management, marketing and corporate communications for many businesses.
Thanks to the explosion of mobile and tablet devices, we see the use of social media technologies -- and online videos in particular -- quickly becoming an essential component of a successful content marketing strategy. Â According to our VP of Strategy, Mika Moser, it's not too hard to find an article these days touting the benefits of creatively telling a brand's story through the use of video. Â Yesterday, she share a few articles that focus on why today's marketers should consider adding video to their content marketing efforts. Let me share three worth a look:
Video Content at 'the Beginning of the Future' from the New York Times
Exclusive: Marketers to Add More Video, Mobile to Content Marketing Campaigns, Altimeter Study Finds
Got Video? Well, Your Content Marketing Program Probably Should
Need more evidence that this is a valuable marketing tool? Â Here are some fun facts:
75% of all executives said they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.Â
A survey by eMarketer indicated that virtually 60% of respondents said they would watch video previous to reading text on the same webpage.
At Bank Director, we are investing heavily in developing engaging and informative video content to further educate our niche audience of CEOs, CFOs, presidents, general counsels and directors of financial institutions. Take a look at Bank Director's YouTube channel if you'd like some recent examples & let me know what you think. Â In fact, if you're in a position to lead or inspire a marketing campaign, I'd be interested to hear how you're leveraging this medium. Â Please feel free to comment below or connect with me directly via LinkedIn.