WHY PROGRAMMATIC ADVERTISING MATTERS FOR B2B
As a B2B business, you know the companies that make the perfect potential. But knowing who the right audience at those companies are and getting in front of them is a competitive edge. Doing a one-off media buy on a website you think a potential may read is not a prudent way to use of your media budget. Instead, programmatic buying offers you and your business the opportunity to customize messages across the Web on different devices, in real-time.
Programmatic advertising refers to the use of automated technology to buy and sell digital media across millions of websites, as opposed to relying on human interactions to manually secure digital ad Placements. In other words, anytime a machine is used to purchase and deliver a digital ad, it’s considered programmatic.
Good-Luck (Team Expertek US)
