Expertek Cyber Solutions Digital Marketing Agency

DIGITAL WALLETS USAGE AWARENESS WILL GIVE A FURTHER BOOST TO ONLINE BUYING & SELLING

Educating people through the world of digital transactions is part of our professional responsibility, and we are doing our best inorder to to deliver significant, satisfying efforts. Digital Transformation is a win for everybody, but only if no one is lagging behind. (Team Expertek US)

Digital wallets allow consumers to load and store payment methods and access funding sources, such as cards or accounts, on their mobile devices. These wallets will be increasingly important as a payment ‘front end,’ as exemplified by Apple Pay and the relaunched Google Pay.

The use of digital wallet–based transactions grew globally by 7% in 2020, according to a report by FIS, a financial services technology group, which also forecast that digital wallets will account for more than half of all e-commerce payments globally by 2024, as shoppers shift from card based to account and QR code based transactions.

Key Features Of Digital Performance Marketing Strategy

The interaction and integration between Internet channels and traditional channels is a key part of digital marketing strategy development. Digital marketing strategy is essentially a channel marketing strategy and it needs to be integrated with other channels as part of multi channel marketing. It follows that an effective digital marketing strategy should:

● Be aligned with business and marketing strategy (for example, many companies use a rolling three-year plan and vision), with more specific annual business priorities and initiatives.

● Use clear objectives for business and brand development and the online contribution of leads & sales for the Internet or other digital channels. These should be based on models of the number using the channels.

● Be consistent with the types of customers who use and can be effectively reached through the channel.

● Define a compelling, differential value proposition for the channel which must be effectively communicated to customers.

● Specify the mix of online and offline communication tools used to attract visitors to the company website or interact with the brand through other digital media such as email or mobile.

● Support the customer journey through the buying process as they select and purchase products using the digital channel in combination with other channels.

● Manage the online customer lifecycle through the stages of attracting visitors to the website, converting them into customers and retention and growth.

Why Digital Advertising Crucial To Build Brands ?

Digital advertising is proven at generating short-term behavior and sales effects, however questions have remained around digital’s role in delivering long-term brand growth. Why focus on digital’s ability to build brands when digital advertising is already leading from a front? Over a period of years behind the lesson we’ve learned is that, Strong brands generate superior shareholder returns, 3 times higher than non established brands. And it is not just about strong brands building growth in the future, a strong brand is driving sales today. Key Highlights… 1. Digital is proven to deliver impact across key brand metrics. 2. Digital channels deliver brand impact more cost efficiently than most offline channels. 3. Brand impact of digital campaign exposure is retained after exposure. Eight weeks after the campaign,  digital media retains 20 per cent of original brand impact. This is comparable to offline media. 4. Brands across all categories benefit from digital advertising impact. 5. Digital excels as part of a multimedia campaign. Demonstrating multimedia effects both across digital channels as well as with offline media.

Behavioral Patterns Of Online Shoppers

Digital Marketing trends are substantially high with a booming stakes in today’s economic growth and development. The impact of digital marketing in business made a digital revolution on the behavior pattern of consumers. It is a complete transformation by connecting the people worldwide effortlessly. The digital marketing made a complete revolution in connecting the potential consumers implementing different strategies flexible to manage complex situations.

It is one of the forum where customers will try to find out more details about the company’s products, services, it is the place where more people will interact with business visitors to your website. Therefore website/portal needs to consider:

• Search Engine Optimization (SEO) • Conversion Rate Optimization (CRO) • User Experience (UX) • Brand Identity

WHY PROGRAMMATIC ADVERTISING MATTERS FOR B2B

As a B2B business, you know the companies that make the perfect potential. But knowing who the right audience at those companies are and getting in front of them is a competitive edge. Doing a one-off media buy on a website you think a potential may read is not a prudent way to use of your media budget. Instead, programmatic buying offers you and your business the opportunity to customize messages across the Web on different devices, in real-time.

Programmatic advertising refers to the use of automated technology to buy and sell digital media across millions of websites, as opposed to relying on human interactions to manually secure digital ad Placements. In other words, anytime a machine is used to purchase and deliver a digital ad, it’s considered programmatic.

Rising Game Changer On Digital Horizon Is VOICE SEARCH

Half of all searches will be voice searches by 2020, and over half of all shopping searches start with Amazon. Brands must strive to win first place in streamlined voice searches, or forever be playing catch-up.

One Of The Key Digital Marketing Trend Of Year 2022 What Your Business Should Follow?

In-Feed Shopping gives you a tremendous push if you run an ecommerce business, you may be familiar with shoppable posts on social media. You can now link your Facebook and Instagram accounts to your digital catalog and let people click right on posts within their feeds to buy merchandise.

Likewise, Google Ads offers another in-feed shopping tool with shopping campaigns. These ads are linked to your product catalog and display as shoppable photos. Create your ad and specify the search phrases people can use to find it.

The Year End Brings No Greater Pleasure Than The Opportunity To Express To You Season's Greetings & Good Wishes. May Your Holidays & New Year Be Filled With Joy.

Your Brand Online & Offline Contact Points

Key components of the visibility plan may depend on the industry and on where and how the company plans to reach its target audience. Creating your company/brand identity, image, think over, that on what kinds of platforms will you, your products, services be presented:

Offline contact points when your brand meets physically your customers: - name cards, envelope - promotional materials (toys, pen, balloon, cloths) - packaging - shop design, interior - your sales team (their behave, their uniform, car, communication) - incentive and any other company events (decoration, gifts, place, entertainment) - customer service - billboards, magazine ads, catalogues, newsletters - exhibitions...

Online:

- Website, facebook/twitter/LinkedIn company profile - Instagram, Pinterest - Remarketing - Emailing, newsletters, online magazines, blog..

Before Brand Building

Before brand building each company has to look at the existing business position and predicting how external factors may affect the business and get a clear picture of its purpose and place. The SWOT analysis can help to analyze the company’s current and forward-looking situation:

STRENGTHS: Characteristics of the business or project that give it an advantage over others. WEAKNESSES: Characteristics that place the team at a disadvantage relative to others. OPPORTUNITIES: Elements in the environment that the project could exploit to its advantage. THREATS: Elements in the environment that could cause trouble for the business or project.

A SWOT analysis provides strategic insight on recommendations and opportunities for businesses to map out a strategic plan. As an actionable management tool, the SWOT helps owners hone in on the right course of action to leverage the business’s unique characteristics. By turning threats into strengths, and matching strengths with opportunities, it is possible to maximize the chances of success and increase sales. Good-Luck Guys

Online Lead Generation Is To Tweak & Test Each Step

Generating leads online has the power to transform your marketing. Using great offers, calls-to-action, landing pages and forms - while promoting them in multi-channel environments that can reduce your cost-per-lead while delivering higher quality prospects to your sales team.

Keep in mind that long journey always begin a single step. While on your course you will find many best practices for every aspects of lead generation to help bolster your conversion rates. Continue to tweak and test each step of your inbound lead generation process in an effort to improve lead quality and increase revenue.

Good-Luck Guys, on your way to becoming a lead generation master.

Clearly, ecommerce has been growing globally across many ‘usual suspect’ categories like apparel, books, and music. But what we are now starting to see, and where we expect more growth, is from categories where showrooming often occurs, such as mobile phones and laptops, as well as furniture and decoration items.

Even in the grocery retail market we see opportunities. Very few retailers get their online grocery model right, but when they do, it can be very successful. Winning companies in this segment have focused on young professionals, where the focus on prepared fresh meals has been a growth driver.

E-commerce Business & Impact Of Blockchain

Blockchain-based technologies are predicted as major disruptors for numerous business applications and processes, which bears huge implications for e-commerce. Given the ability of blockchain and related technologies to create so-called “trustless systems” ..Likewise Blockchain has the potential to shake the foundation of e-commerce by enabling exchange relations that are trustless and operate without dedicated intermediaries or even central authorities in the case of permission-less blockchains.

So as a Digital Media Agency we have concerns and looking to get a solid feedback that how, good or bad outcome of amalgamation of blockchain with ecommerce businesses:

• How can blockchain technologies impact e-commerce?

• How can virtual assets (i.e., digital representations of value such as cryptocurrencies), as a salient  application of blockchain, impact e-commerce?

• How can we analyze, explain and predict the impact of blockchain related technologies on e-commerce?

• How can e-commerce systems be designed that focus on the strengths of blockchain?

A New Online Brand-Building Ecosystem

Growth strategy today requires consumer products companies to look “present forward” and “future back”—to build a fast track while envisioning a right bandwagon to define new growth platforms beyond their current products, business model and capacity.

RETAIL STORES 1 KEY CHALLENGE & HOW THEY COUPE WITH IT ?

“Brands should be channel agnostic, meaning it does not matter if they start with online or offline, what matters is that all channels are synced to give customers the convenience they are looking for? Web plays a major part in the customer journey or ROPO (research online, purchase offline).

The reputable multi-channel stores established their online channels as early as the late 90s, went on to establish ‘click and collect’, removed silos across the entire organization and established a channel agnostic incentive program so offline retail staff do not consider online as a threat to them.

Winning The Online Consumer/Shopper

As consumers continue to shift their shopping to online, retailers who understand the factors motivating them to shop online or in-store will be better positioned to create sales channels that meet their customers’ evolving needs and preferences!

As a marketer we already know that having the most competitive price won’t guarantee a sale. Although price was mentioned by majority of consumers as a top factor in deciding which website to buy from, the next key attributes were enhanced delivery options and easy return policies in China, delivery options ranked even higher than price, and in India and Turkey, easy return policies was the most commonly seen attribute.

As part of an integrated customer centric business model, shoppers expect that goods can be delivered or picked up wherever they are located. They want their orders consolidated, they want shipping bundled with service, and they want to be able to return things easily.

In order to meet these growing demands, companies need either better distribution systems or partners that can do it better for them. Good-Luck!

Factors Driving Purchase Decisions...

Consumers are firmly in charge today and they are looking at personalization of services. Today’s consumer is more similar to the early 19th century consumer with a personal relationship with shopkeepers. Therefore, big data is important – retailers should understand what individual consumers buy and what they do. They should cater to consumers as individuals.