Top Posts Tagged with #programmatic rtb

Clearly the market wants to figure this dielmma out, and the promise of programmatic means different things to different people. This is a complex space that needs more information and definition. As an industry we have two primary “stacks” of technology that drive advertising between the buyer, seller and consumer. One is what I’ll call the “direct” stack, and the other is the real-time bidding (RTB) stack.

#programmatic #programmatic rtb #programmatic direct #differentiation #netmining #insights

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