#professional speaking

Entrepreneurship: Putting Food on the table

Feelings don’t put food on the table ~ Unknown During a recent WVL Leadership Development Training, I shared about the importance of having food at the table for people to eat. You have heard many coaches, celebrities, and speakers shout from the mountain tops about the value in creating your own table. One important thing to remember when creating that table is to have food on the table for…

How to use speaking to build your business

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with David Newman @dnewman who is a thought leader in the world of marketing and speaking. He is the founder of Do It! Marketing, a marketing, mentoring, and done-for-you services firm. He…

New Post has been published on http://www.powerupforprofits.com/2018/08/before-the-ted-talk-do-this.html

Before the Ted Talk... do this

The dream of many speakers is to get on a Ted Talk stage. Yet, the competition to do so is fierce. The entire speaking industry has become very competitive.

Speakers dream of making big bucks jetting around the globe, getting on huge stages with no end it site.

For an elite group of experts, this is their reality. For most speakers, this is far from their day-to-day existence.

Many speakers struggle to find paid gigs. They search out conference opportunities, training gigs, local association meetings and keynote engagements.

The fact is, dozens, even hundreds of speakers might be targeting the same opportunity. Frustrated, many speakers decide to get an RJ… real job, giving up their dream of being a professional speaker.

An Easier Way

Not that you won’t get paid to speak, but there’s an easier (and truthfully more profitable) way to make money speaking.

Enter your own “self-staged” events. When you know how to fill a room, wow the audience with your expertise and sell from the platform, you have a sustainable business model.

You have the freedom to charge people to come to the event, host free events for lead generation and sell whatever you want from the platform. You can even charge other speakers to get on your stage. Or, if they sell from the platform, you can take a percentage of their sales.

This is a viable business model many experts have been using for years, myself included. I’ve had occasion to make as little as a few hundred dollars early on to several times making well over six figures from my own three-day events.

Ted Talks are GREAT! but…

Mind you, TED Talks are great AND the more visible and seasoned you are, the more likely it is you will get on one of these coveted stages. One way to do this is by using what you will learn in this book. Create your own events and get really good at what you do.

Ready to learn what to do Before the Ted Talk? FREE access to the Kindle book through Thursday, August 30th.

Click here.

New Post has been published on http://www.powerupforprofits.com/2018/04/getting-booked-on-podcast-shows.html

Getting Booked on Podcast Shows

If you’ve ever searched out podcast shows to appear on, you know it can be very time consuming. Yet, it can be incredibly beneficial to your market reach, credibility and messaging.

There are a few things to keep in mind when looking for shows to appear on.

A targeted approach works much better than throwing mud on the wall and hoping something will stick.

Be very clear on what you bring to the show. It’s not about how wonderful you are, but rather how much the listeners will benefit.

Be prepared when you approach the host.

The more shows you appear on the more shows you appear on.

Targeted approach

Your goal should be to find shows that have listeners you want to reach. Rather than simply going for ears, go for targeted ears.

If you are a nutrition expert, seek out shows specific to nutrition, health, fitness and anything aligned with your message.

You will waste your time and the show host’s time if you try to get on shows that have nothing to do with your expertise. It’s worth the extra effort to be very narrow in your approach.

Clarity

Be clear on “Why You.” Why should the host have you on the show? If you can’t answer that simple question, you’ll have a very difficult time getting booked.

Preparation

Part of the prep has already been mentioned, clarity on why you. Additionally, it does help to have an expert one sheet, an intro and questions, a bio and headshots. All of this streamlines the process as you are seeking out opportunities.

Think of the prep time as the foundation of a house under construction. If the foundation is not solid, you may be able to get the framework, walls, windows, and roof put up, but it will not last.

Lots of Shows

The more shows you appear on, the more shows you appear on. What?!?!

Simply put, the more people hear you, the more opportunity you create. It’s very common for hosts of shows to listen to other shows in their genre. If you are heard on lots of shows, hosts will approach you, making your opportunities increase.

The bottom line is that it does take time to use podcast shows effectively. Finding the right shows is often the greatest use of your time.

5 Tips to Warm Up your Audience as a Public Speaker

I’m very grateful and fortunate to be able to do professional social media speaking, as I’ve spoken at Social Media Marketing World three times (in which during my first year of speaking at the event was declared as one of the top 10% speakers out of 140), presented to professional organizations like the Produce Marketing Association and the Houston Tourism Summit. Are you looking to be a…