#primacy effect

The Slow-Seeming Snapping Turtle

Photo by Radovan Zierik on Pexels.com The Slow-Seeming Snapping Turtle (Don’t Judge a Book by its Cover Story) One find summer day, driving down the long curved driveway of IBM Research in Yorktown, I noticed a manhole-sized snapping turtle in the middle of the driveway. I pulled the car over. I didn’t want someone running into the reptile, looking as he did, such a splendid living…

Existen varios efectos psicológicos relacionados con la gestión de la memoria que puedes usar en tu beneficio para conseguir un mayor impacto en tus presentaciones.

Si pedimos consejos para mejorar nuestras presentaciones, entre ellos seguro que estarán los dos siguientes:

Comienza de forma impactante.

Cierra tu Presentación con una llamada a la acción.

Pues bien, para conseguir estos dos…

Why People Don’t Know the Real You

Do you ever feel like the people you work with don’t really get you? I know you have, because likely as not, they probably don’t. But the real question is: Why? (more…)

The Serial position effect comprises of two effects that affect recall. Woah. Let’s break this down. 

Recall: The ability to accurately pull information from long term memory. 

Primacy effect: The tendency to remember an item or a fact that has been presented earlier than others. (i.e; first item on a list or a first impression)

Recency effect: The tendency to remember an item or a fact that has been presented most recently than others. (i.e; last item on a list or last commercial you saw).

Serial Position Effect: The tendency for the recall of an item in a series to be dependent on the position of that item in the series. Translation: The tendency for the first and last thing on a list to be remembered easier while everything in the middle gets fucked. 

Murdock (1962) Experiment - Captured the Primacy and recency effect by giving participants lists of words to read and tested their recall of that list. He found that the position of a word on the list changed the probability of its recall thus making the serial position effect a scientific theory. In his conclusion Murdock theorized that the reason the Primacy effect occurs is because the observer has enough time to rehearse the word to move it from short term memory to Long term memory. The recency effect occurs because the observer has enough time to store the item in short term memory. 

       Interesting. Although you might probably have guessed “well that’s common sense” ( the feeling attributed to affirmation bias), lets take a moment to appreciate the genius of differentiating how these two effects, although similar, come from two different memory stores. Ok. appreciation over. lets fast-forward to

4) A song that reminds you of someone you would rather forget about

Inca Roads by Frank Zappa

9) A song that makes you happy

Rapper’s Delight by The Sugarhill Gang

11) A song that you never get tired of

Kinski Assassin by Ariel Pink’s Haunted Graffiti 

26) A song that makes you want to fall in love

I Love You, Honeybear by Father John Misty

So this evening we dropped the second half of the PRR spring compilation, featuring contributions from stalwarts Tyler (Cloud), Samira (Winter), Greg (Sonoak), mixer extraordinaire Cole (Raw Paws), Jon (Fjords/Cloud) and myself (Brendan, Marblemouth, how do you do?). There's also some really good selections from Ty's cousin Dylan (Safehouse) as well as some guys who I don't believe I've had the pleasure of meeting.

That's all available here.

Closing this carefully constructed mix are Primacy Effect, aka Tyler, Samira, and Lorena in the dream pop project they started in our dorm rooms at Emerson College. Looking back, it feels like a really special time that was probably pretty normal. Samira and Lorena hosted a dorm show that October where the people who would end up comprising the Boston wing of PRR all played together for the first time.

That was also around the time that I started to fuck around with a digital recorder I'd received as a gift. I took footage of a Primacy Effect practice session...or maybe a show...I'm not sure. At the risk of overloading you with too much music in one night, you can download the audio I took from mediafire by clicking the image below, the only photo of TSL that I could find.

Primacy Effect would eventually go the way of their heroes, Galaxie 500, but live on through their handful of EPs, and a bitchin' cover of "She Did A Lot of Acid" by Neutral Milk Hotel (more on that soon).

x