#premake

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TRANSFORMERS 4 PREMAKE

http://www.alsolikelife.com/premake/

What Is a Premake?

There have been fan remakes of movies for years – as kids, my friends and I would videotape ourselves acting out favorite movie scenes. The idea of “premaking” a movie has now come into play because of the incredible access people now have to Hollywood’s pre-production and production activities. Through the internet they can find out all kinds of information on story leaks, production schedules and location details. And they can go to locations and film their own footage with cameras as small as their palms, and then upload almost instantly.

One has to wonder how this is permissible; why doesn’t Hollywood shut this down? Perhaps the companies realize that it works in their favor; that that by letting people film bits and pieces of the movie and circulate it through social media, the movie gets to enjoy free viral promotion through the unpaid work of fans. But what if one were to take all the footage that’s available and make a version of the film, and actually release that version before the actual film is released? We now live in an age where consumers are their own producers. How does this new power transform the dynamic between big media corporations and audiences whose traditional role is to passively consume entertainment?

Originally I wanted to try putting together a version of Transformers: Age of Extinction purely with the YouTube videos, but in working with the material I kept paying more attention to all the things going on around the filming: the physical details of the locations, the people behind the videos and how their personalities and fixations came through. I became less interested in the final product and more interested in the process of filming – both Hollywood’s and the YouTubers. I feel there’s more to enjoy and learn from exploring the process of making than in viewing the final product. It makes sense given that most of the activity behind a blockbuster goes into the build-up: by the time opening weekend is through, no one cares anymore. So that period ofanticipation is critical, because it’s the period most full of imagination, engagement and possibility. That’s where the creative power of the premake lies.