Orsay has been evolving to a great German example of how the seamless integration of on- and offline channels can work. Why?
Orsay’s app serves as both e-shop and digital club membership card
Customers can choose between click-and-collect and home delivery
Predictive data analytics increases the relevance of offers
If the right size is not available in store, customers can simply scan the item’s barcode and order through the app – home delivery is complementary of course
“In the early days, IT was used mainly to reduce costs and complexity. Today, Orsay applies innovative technology rather as a means to drive sales and to increase the customer experience”, the brand’s COO and CIO said. Source: Salesforce 12/16.