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Combination of historical & present data with ML/AI provides predict future that enables lenders in making better decisions.
Use of Predictive data: 1) Support Decisions 2) Risk Valuation 3) Terms Of Loans 4) Additional Customer Services 5) Increases The Portfolio
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Predictive Data in Advertizing
Orsay goes Omnichannel
Orsay has been evolving to a great German example of how the seamless integration of on- and offline channels can work. Why?
Orsay’s app serves as both e-shop and digital club membership card
Customers can choose between click-and-collect and home delivery
Predictive data analytics increases the relevance of offers
If the right size is not available in store, customers can simply scan the item’s barcode and order through the app – home delivery is complementary of course
“In the early days, IT was used mainly to reduce costs and complexity. Today, Orsay applies innovative technology rather as a means to drive sales and to increase the customer experience”, the brand’s COO and CIO said. Source: Salesforce 12/16.
