#pr romance

The video is old

There’s no doubt about it that the video Sebastian posted is old and is pre-recorded. People are speculating that this video was recorded before traveling to Ibiza.

Sebastian’s hair is shorter and it’s natural-looking. If this video was made recently, we’d see longer and dyed hair.

Sebastian also looks like he is in his apartment in New York City which further proves that the video is old as heck. And unless Sebastian got super into video editing during quarantine, the video had to have been edited by someone else (probably by someone on his team).

The video is also super general. It’s not even a special birthday video. This makes me believe that Sebastian was told to record it, and his team kept it in the archives until a good time to post it came along.

The video is comedic

If you dated someone seriously for almost a year, and their birthday came along, you’d probably want to make a sentimental video for your significant other.

This video was goofy and comedic.

We are all aware of how heartfelt Sebastian’s birthday messages can be and this video was far from that.

I’ve sent and received birthday messages to and from friends that were more sincere than Sebastian’s video. Heck, I wrote a super genuine paragraph to my crush in his graduation card not too long ago.

Maybe Sebastian just wanted to be a goofball, but I feel like he should’ve been more heartfelt in his message if he wanted to make this relationship more believable.

The baits

A huge giveaway to this strange video being orchestrated is the baits that we’ve seen from Alejandra throughout this relationship appearing in it.

We see Sebastian poking fun at Alejandra’s cooking baits, her Christmas bait, her attempts to loophole in the United States through the beach in Tulum and her Valentine’s Day bait.

Fans have even picked up on the picture being a shoutout to Alejandra’s infamous lockscreen bait.

But the baits appearing in this video alone isn’t the only thing that’s weird — it’s the fact that this video was supposedly filmed before Ibiza, which implies that Sebastian and his team knew about the baits before they actually happened in real time.

CAA script?

As you watch the video, if you look closely, you’ll see a white board with a “to do” list. One of the items on that list says “CAA script.”

While CAA and other talent agencies look at screenwriting scripts, agencies also have scripts that are specifically tied to a certain planned PR stunt.

It is unknown what kind of script Sebastian was talking about, though.

There was no tag and no “I love you”

Some fans have picked up on the fact that Sebastian did not tag Alejandra in his video (he only @’ed her in the caption), and the fact that he didn’t say “I love you” at all.

Sebastian may not be allowed to tag Alejandra, as Alejandra’s team probably wouldn’t allow the tag to go through. (Similar to when Alejandra tagged Sebastian in the shadow picture and Sebastian’s team didn’t allow the tag to go through.)

The caption of this post was interesting overall. Saying that Alejandra was the “light” in a “dark” time is super universal. You could say the same thing to a family member or a close friend. My neighbor was my “light” during the “darkness” of the pandemic.

Although a significant other could hold that spot, it’s still nothing unique.

The story post for Tom Holland 

These are two things that fans have observed that tie directly into PR strategies to divert focus and generate more fame respectively.

Alejandra has been raking in controversy since she started dating Sebastian. This video had to have gotten some mixed reviews among fans, and receiving backlash isn’t uncommon for Sebastian at this point.

Posting for Tom Holland’s birthday was the perfect distraction. 

Fans love Sebastian and Tom’s friendship, and they love Sebastian and Anthony Mackie’s comments on Tom’s age and maturity. Sebastian’s story post for Tom’s birthday diverted the focus to something positive and playful.

Chris Evans’ like

There’s a couple of reasons as to why Chris Evans might’ve liked this video. 

First of all, Chris is known for not being skilled in social media, especially on Instagram. He could’ve been scrolling through his feed, aimlessly, and liked the video without knowing what it was. (I do it all the time.)

But Chris is also a client of CAA, and the agency could’ve forced him to like the video. 

If people see that Chris Evans liked Sebastian’s video, it’ll get the video more views and it’ll get Alejandra more fame. And that’s how PR works, my friends.

Alejandra’s comment — te quiero verses te amo

Nearly a day after the video was posted, Alejandra commented.

Fans have been discussing the meaning of “te quiero” versus “te amo” in terms of saying “I love you” to Sebastian.

Here’s a little Spanish lesson for you all…

“Te quiero” translates literally to “I want you.” (“Quiero” stems from the verb “querer” which means “to want.”) “Te amo” translates to “I love you.” (“Amo” stems from the verb “amar” which means “to love.”)

“Te quiero” is known to be the softer version of saying “I love you,” and it’s most commonly expressed to family members, friends and relationships that are just starting out. “Te amo” is the deeper version of “I love you,” and it is normally reserved for very serious romantic relationships.

Alejandra’s Fame Versus Sebastian’s Fame

The most common PR relationships are between a well-known celebrity and a lesser-known celebrity. Alejandra is not well-known in the Hollywood industry, and it’s obvious she’s using Sebastian’s fame to get her name out there.

But the big question is: What does Sebastian get out of it?

Alejandra is known to come from a wealthy family, so Sebastian will most likely get money out of this relationship.

But Sebastian isn’t the only party who gets monetary benefits. Sebastian’s agency and team will also get a portion of that benefit, if not more of it.

In the music industry, an artist signs onto a record label in order to get their music recognized. But the artist must share the monetary incentives with their record label and management team. The same goes for the acting industry.

Why Hasn’t the Relationship Come Up in Interviews?

A huge tell to PR relationships is secrecy and hearsay.

You’ll hear about the couple through articles, but no one ever truly confirms the relationship. Or you’ll see something like “sources say” in an article, but no quotes coming out of the celebrities’ mouths.

This is because the contracts that are signed in PR relationships are most likely Non-Disclosure Agreements (NDAs), which means whatever is in the contract is purely confidential.

So legally, Sebastian and his team aren’t allowed to say anything, which is probably why we haven’t gotten a firm confirmation from him.

People Claiming They’re Affiliated with the Industry

I have had some people comment on my TikToks that the relationship isn’t PR because they know people in the industry, and those people have said that it’s not PR.

There’s a couple reasons as to why this may be happening to me and maybe some of you.

First of all, these people who comment could be trying to save the industry or the job. If this person really has family members or friends affiliated with the industry, they could be protecting their reputation.

CAA is known to be “shady” and “scandalous,” as they seemingly supported Harvey Weinstein’s actions by sending actresses to meetings, alone, in a hotel.

Another reason why people might be commenting these things is because PR agents themselves may not be legally allowed to say anything about it.

I’ve recognized that PR agents and publicists will tell you what to expect in a fake relationship, but they will NEVER out or expose any celebrities who may be in one.

Think about it — if the relationship is exposed by an actual PR agent, then the contract is essentially broken and no one gets the benefits from it.

Just remember that a PR agent’s job is to push out a narrative they want you to believe. If that narrative is that the relationship is real, and you believe it, they’re doing their jobs correctly.