#poweroflocal

Tip #3: Align resources to maximize your impact. Make sure you have a plan to distribute promotions and events through all of your marketing assets. These include your website, email list, Facebook and Twitter followers, and storefront. Each of your assets should include a place where you post events and promotions and use them in a concerted effort to get the word out.

Tip #4: Plan ahead to get the word out. A little advance planning can greatly improve traffic to your business when running events or promotions. As a general rule, develop a 45-day plan to help get you in the right frame of mind. For example, 45 days in advance, post your event to your website, storefront calendar of events, via your email newsletter and on social media with a “save the date” message. Seven days prior to your event, re-post using a “coming next week” post to social media and to your email list (and ask that they share it with others). One day prior to your event, re-post a “reminder tomorrow” via social media.