#posterscope

What is it? An experiment by M&C Saatchi, in collaboration with Clear Channel and Posterscope to develop an ad by artificial selection. The billboard uses a Microsoft Kinect camera to read people’s expressions in response to a (currently fake) advert. Different elements of the design “mutate” periodically, allowing the billboard to experiment with design for maximum impact.

It’s good because the Darwinian approach to advertising takes A&B testing and market-specific design to the next level, while its empirical approach sidesteps any agency or client bias in terms of design and content.

What is it:

Brazilian ad agency and outdoor company Posterscope have teamed up to create a mosquito killing billboard. The billboard mimics human sweat and breath to attract and kill mosquitos in an attempt to fight the Zika Vrius epidemic. The billboards contain lactic acid, CO2 and florescent lights, which combined can attract mosquitos from 2.5km. The contraption is said to kill hundreds of Zika carrying mosquitos everyday. The technology from this partnership has been made available so that affected parts of the world can benefit from it.

Why we like it: 

The combination of outdoor advertising to combat a public health problem is impressive. This is another example of how OOH advertising is becoming more and more dynamic and useful, being used in ways previously unexplored, with ideas for OOH becoming more socially conscious. It might not be seen as the trendiest of mediums, but this is another reminder of why OOH shouldn't be overlooked. Used in a small and creative way, they have the powers to create real stand out for a brand, and even be socially useful and responsible mediums.

My office asked us, interns, to promote the internship program using video; and this is our take on it :)

Mediatrac Fractal Collective Intelligence is a strategic analytic firm based in Jakarta, Indonesia. Mediatrac also worked together with Aegis Media International in bringing Isobar and Posterscope, both advertising agencies, to Indonesia. We also have K1W1 and Mobile Force which works in Mobile App development. 

I've been doing internships here since May and so far I have a very great time. The working environment is fun and comfortable, everyone is approachable, no working pressures, casual environment and we're also very diverse. I have two friends from France and the Netherlands while doing internship together lol~ we used to have other interns coming from different parts of the world in the past.

If you're interested in learning more about the company or wanting to learn about Social Media in Indonesia, you can visit the website or just send me an ask, and I'll try to answer your curiosities :D