world obsessed with digital everything—from pixels to programmatic ads—it might seem like direct mail is a relic of the past. But here’s the twist: EDDM postcards are not only still relevant in 2025—they’re thriving.

Every Door Direct Mail (EDDM), offered by USPS, remains one of the most cost-effective and scalable ways for local businesses to reach their target neighborhoods. But like all marketing channels, EDDM has evolved. What worked five years ago may not cut it now, and what was once optional is now essential.