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This is age of digitalised beauty as a growing capacity of using beauty filters on social media have popularized in western society. For years, augmented-reality filters on social media sites like snapchat, Instagram and TikTok have allowed users to easily edit their pictures and videos with pre-set characteristics that often perpetuate specific standards like plump lips, hollow cheeks, wide eyes and many more. Throughout the time there’s AI filters have made and the experience with these filters is so seamless and can achieve such a convincing level of reality (Ryan-Mosley, 2023). According to the study, the famous filter called “Bold Glamour Filter” on TikTok has been used 16 million times since its released last month and young people love using filters as the number has spread over 600 million (Ryan-Mosley, 2023).

Unfortunately, I must describe a phenomenon “Digitized Dysmorphia” in which individuals become obsessed with the way they appear on digital media. Digitised dysmorphia is a socially constructed condition that is enabled by digital technology, yet it stems primarily from the cultural commodification of beauty and certain types of femineity (Coy-Dibley, 2016). And this form of modification has been normalised almost to the point of being expected in our current beauty culture, perhaps most starkly among Instagram stars and their viewers.

Related to this modification of beauty filters we can talk about pornography which predominantly involve male audience and reflecting their choices. In this relation, males are digitising a dysmorphia bred by male-dominated patriarchal views of what women should look like. And an influencer like “Sasha Pallari” said "I feel like the detrimental effect this is having on social media users has finally been taken seriously and this is a huge step in the right direction for how filters are used, and the way cosmetics are advertised online" (Hallett, 2021).

Ultimately, these filters have the results that are so ultra-realistic, and it is going to be harder to distinguish what is real and what is not! Also, some individuals use beauty filters and editing tools as a form of self-expression or to challenge traditional beauty standards, rather than to conform to them.

References:

Ryan-Mosley, T. (2023, March 10). Hyper-realistic beauty filters are here to stay. MIT Technology Review. [Accessed April 5, 2023],<https://www.technologyreview.com/2023/03/13/1069649/hyper-realistic-beauty-filters-bold-glamour/#:~:text=For%20years%2C%20augmented-reality%20filters%20on%20social%20media%20sites,lips%2C%20hollow%20cheeks%2C%20thin%20noses%2C%20and%20wide%20eyes. >.

Coy-Dibley, I. (2016, July 5). "digitized dysmorphia" of The female body: The re/disfigurement of the image. Nature News. [Accessed April 5, 2023] ,<https://www.nature.com/articles/palcomms201640#:~:text=Digitized%20dysmorphia%20is%20a%20socially%20constructed%20condition%20that,commodification%20of%20beauty%20and%20certain%20types%20of%20femininity. >.

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