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Northshore is proudly grounded in an indigenous, industrial and nautical heritage, it embodies a great deal of culture and uniqueness and holds a great significance in the development and progress of Brisbane. Northshore embodies an immersive river experience as it is perfectly positioned along the waterfront and attracts all ages of the Brisbane community.

The Northshore Reflections project encompasses a great deal of Northshore's history, through the utilisation of Indigenous artwork and storytelling, it creates a sense of purpose and progressiveness which is one of the four pillars Northshore expresses as its "personality." The project is diverse and creative which also ties into these pillars. It encourages energy and groundedness throughout the education and viewing of artwork and its purpose within the project.

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Economic Development Queensland. QUT CLIENT BRIEF 2023. Marketing Appendix

According to the client brief and the key challenge of wanting to utilise the Northshore canvas to create an innovative and timeless experience for the 2032 Olympics Athletes Village, it can be determined that the targeted audience will range from ages of 15 and beyond as it will draw on a sense of community from athletes and their families of different ages. This project will also extend as it will reach various international dynamics and communities.

According to the client brief, EDQ was anticipating and expecting to remain within a budget of $40,000-$70,000 to develop and maintain this project. Reviewing the necessities needed and the cost efficiency of the supplies, Northshore Reflections will cost on average: $65,250 which is within the budget.

References:

Lights, fans and more. Beacon Lighting. (n.d.). Retrieved March 24, 2023, from https://www.beaconlighting.com.au/

Residential Electrical Systems set up quickly & safely • voltora industries. Voltora Industries. (2023, January 13). Retrieved March 24, 2023, from https://voltoraindustries.com.au/service/electrical/residential/?gclid=Cj0KCQjw8e-gBhD0ARIsAJiDsaVrZZhKiR8t-K1EOB7m8PrvdGCYoA53E9HfKChEY5JLqbgeMFfamZgaAqtfEALw_wcB

About Us. Bim Bam Brisbane. (n.d.). Retrieved March 24, 2023, from https://bimbambrisbane.com.au/pages/bim-bam-brisbane-is-the-home-of-indigenous-fine-art-and-craft

Northshore Reflections will utilise The Workshops space to create an innovative vision of comfort, authenticity, culture and spirit. Utilising the industrial shipping containers to display the artwork will help to a) preserve the artwork from damage and b) create an intimate space for the community to wander and appreciate the authentic culture of indigenous art and craft.

Northshore Reflections will also utilise the space in the centre of The Workshops to have the education seminars for the community to join, experience and learn from indigenous educators. These seminars will incorporate unique position of Indigenous culture and storytelling.

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Northshore Reflections project will incorporate indigenous artwork derived from artist across Australia to be displayed throughout the canvas of The Workshops. Some inspiration for this particular concept was drawn from Bim Bam Brisbane which is an Indigenous Art Gallery based in Brisbane, representing several tribes and their glorious art and craft for all of Australia to appreciate. This image is a snippet from their website which articulates the prices and images of art available - giving a scope of some expenses to be considered.

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Northshore Reflections is an innovative experience designed to promote learning and education, the project will engage the stakeholders identified in EDQ’s positioning brief as well as their focus on immersive riverside experiences for the key challenge surrounding the 2032 Olympics Athletes Village. The project will deliver both education on indigenous culture and captivating artwork that will be displayed inside of the shipping containers to welcome community and creativity across the board.

Eat Street is a highly popular food market that attracts all ages, within the client brief it explains the importance of staying on brand with Northshore's dynamic and branding - I believe incorporating colour and vibrance within the Northshore Reflections project will help attract community.

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The Northshore Reflections project has been derived from multiple sources of inspiration and learnings. One significant source of inspiration is the Ngutana-Lui Centre which is an Indigenous Centre incorporating educational seminars and full day programs for students, teachers, parents and caregivers to experience the living traditions of Aboriginal and Torres Strait Islander peoples. Activities include aspects of Aboriginal and Torres Strait Islander cultures, both traditional and contemporary.

This concept of educating and learning depicts the solution to the key challenge surrounding creating a unique experience for the 2032 Olympic Village athletes which will be developed into this project utilising the Workshops delivered in the brief.

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Measurements of Success of the project include:

Draw attention to Northshore’s distinctive features

Meet one of the key challenges.

Improve brand awareness of Northshore in line with the Northshore vision.

Engage a target audience (identify a specific age range).

Fall within a budget between $AUD 40,000 - 70,000.

A presentable physical and/or digital prototype.

Project Criteria includes:

Be original, innovative and align with Northshore’s vision and brand.

Address one of the two key challenges (2032 Olympics Athletes Village)

Take a place-based approach that emphasises the distinctiveness of Northshore, the site’s First

Nations and/or industrial port heritage; and its relationship to the Brisbane River and surrounding areas.

Fall within a budget between $AUD 40,000 - 70,000.

Engage a target audience (identify a specific age range).

Encourage interaction and return visitation to Northshore, especially outside of weekends.

Be environmentally and economically sustainable by taking a ‘light touch’ approach.

Has enduring significance with the potential to be delivered on multiple occasions, over an extended period (i.e. will last for at least 10 years, and has the potential to be repeated/refreshed) and has a digital footprint (in addition to social media).

Northshore Hamilton is a large riverside, city canvas located in Brisbane that incorporates an array of art installations, events and immersive experiences open to the public.

Economic Development Queensland (EDQ) is a specialist land use planning and property development unit within the Queensland State Government. EDQ has an innovative scheme to encompass new plans, development and creative projects in order to create connected communities throughout its work.

EDQ is developing Northshore into a new city precinct and this project will help to articulate the necessities and planning required for EDQ to creatively create a vision that encompasses "immersive riverside experiences," as per the client brief and stakeholders involved.

Northshore Reflections is an innovative experience designed to promote learning and education, the project will engage the stakeholders identified in EDQ’s positioning brief as well as their focus on immersive riverside experiences for the key challenge surrounding the 2032 Olympics Athletes Village. The project will deliver both education on indigenous culture and captivating artwork that will be displayed. 

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