#populicom

Latina women in the US are powerful, and that is one of the attributes that we wanted to reveal at the Launch of the L’Oréal Paris USA Latina website catered to hispanic market in USA. The site was unveiled at the Red Carpet for the 15th Annual Latin Grammys. Social media was a key component to the launch of this site. We partnered with Latina beauty and fashion Icons for a Twitter party event during the Red Carpet.

Duties: Creative, Digital Content Curation for web and social, Content Management.