Work | Loredana Hernández

#DiloConValor - Digital Campaign for National Lipstick Day 2017 

http://diloconvalor.com/

Duties: Creative Concept, Digital Strategy, Social Media Content

“L’Oréal empodera a las mujeres a través de sus lipsticks”. Review by The Media Scoop.

Digital campaign for Puerto Rico’s #1 beer, Medalla Light. We created a movement so Puerto Ricans could demonstrate what they are made of through #loquesomos. The hashtag was tracked to create content around it. We teamed up with Velcro MC to improvise spoken word, inspired with the beautiful images of Puerto Rico that our audience were providing. This campaign resulted in a boost of positivism in times that our people needed it the most.

Roller Coaster drives are an unforgettable experiences. A car test drive is an experience that can usually be forgotten. We combined these two to create an unforgettable ride through a Test Drive. The MINI Fun Drive let our customers understand what MINI is all about.

Duties: Digital Strategy, Creative, Digital Media

Winner for promotion & digital activation - Cúspide 2016.

Digital campaign for the non-profit organization, El Hospital del Niño. We redesigned the fund raising system through digital stamps available for purchase at elvalordeunsello.com. These stamps could be used on e-mails as well as in social media. This campaign helped raise brand awareness and it surpassed its fund raising goals for treating children with autism and severe health conditions.

Duties: Creative, Digital Strategy, Content Creation & Management, Public Relations, Digital Media. 

Winner Silver Cúspide Imagen 2015. 

Latina women in the US are powerful, and that is one of the attributes that we wanted to reveal at the Launch of the L’Oréal Paris USA Latina website catered to hispanic market in USA. The site was unveiled at the Red Carpet for the 15th Annual Latin Grammys. Social media was a key component to the launch of this site. We partnered with Latina beauty and fashion Icons for a Twitter party event during the Red Carpet.

Duties: Creative, Digital Content Curation for web and social, Content Management.

Puerto Rico toma vida con Dasani

Puerto Rico needs an infusion of positivism. This concept takes over the beauty of our waterways and green areas, and inspires Puerto Ricans to share the beauties of the island with the world, making people thirsty for Puerto Rico. The idea is to group user generated content from locals and visitors of our beautiful surroundings to promote domestic tourism and attract tourists to the country. We created the microsite vidasani.com where we merged all pictures and videos posted in different social platforms using #ViDasani. These pictures also lived in a tab in Facebook "Dale sed de Puerto Rico al mundo". Each photo was identified with the location and connected via Google Maps to provide the exact coordinates to help users get to the location.

Duties: Creative concept, Digital strategy and Content management for Dasani digital launch in Puerto Rico.  Winner Best Digitally Led Integrated Campaign - SME Digital Awards 2015. 

Have you ever looked at the sky looking for an idea, a response, or just to give your sight a break? We introduced Smartwater to Puerto Rico, a water inspired in the clouds “como caída del cielo”. It’s flavor is unmatched, as the process of recreating purified rain. Pure and fresh, like clouds. For it’s release we paired influential people to promote the Smartwater lifestyle through social media. All these recognised figures in the areas of healthy lifestyle, art, fashion, culinary art became Smartwater advocates. Also, Smartwater became the official fashion statement at San Juan Moda. Smart is the new sexy, we made it a clear statement.

Reinhold Holiday Book 2013

“Art and beauty can be found in the most unexpected places. As more and more ‘stuff ’ is accumulated and thrown away, artists often become collectors of the previously owned, transforming the rejected into ‘treasures’ of surprising beauty.” - Marie Helene Morrow

The Reinhold Holiday Book consists of a collection of pieces and quotes of their prestigious jewelry designers.This year solid waste photographs by Raquel Pérez Puig were included as a way to exhibit art from a different perspective. At the book launch event, a silent auction was held and the funds collected were donated to Ciudadanos Pro Defensa de la Belleza de Puerto Rico.

This catalog features the season’s latest collections and over 5,000 samples were delivered to sectors A & B through the island. Media coverage included: El Nuevo Día, Magacín,Televisa, ¡Hola! and Ocean Drive. 

FASCHOU is a loyalty program offered by Reinhold Jewelers to its customers. The program offers 2 points for every dollar spent at Reinhold stores in Plaza Las Américas, Plaza del Caribe, and El San Juan Hotel.

The FASCHOU Card enables a Member to access sales and promotional pricing, earn FASCHOU points on certain purchases (“FASCHOU Points”) and redeem FASCHOU Points on certain future purchases at participating Reinhold stores. From time to time, special program offers will be announced that will not be available at all Reinhold store locations. A Member must present his or her FASCHOU Card to the cashier at a Participating Store before the purchase transaction is completed in order to earn and/or redeem FASCHOU Points.

Marketing tools: Press, e-blast, social media, in-store displays, and direct mail.

This year Reinhold Jewelers traditional Gift of Giving event was in collaboration with the Make-a-Wish Foundation in Puerto Rico. Although this event is held every year, this was the first time that the act of giving went directly to a person and not to an institution.We adopted 3 year old Cesar Keniell's wish to go to Disney World with his family. For 2 weeks during the month of August, Reinhold collected 3% of store sales to make Cesar Keniell's wish come true.

Also during their annual main event,“Make-a-Wish Magic Night”,Reinhold participated with the John Hardy Treasure Wall, where guests made a donation to the entity and received a mystery box with a John Hardy jewelry piece.

Marketing tools: Press, e-blast, social media, direct mail and in-store awareness campaign. Media coverage included: El Nuevo Día, Magacín, Eventos de Portada,Televisa, Metro, Indice, and ¡Hola!.

KIYUME Men’s Store opening

Some men are driven by a sense of discovery. Some believe in the journey as much as the arrival. Some understand that legacy is created every day. KIYUME translates to “male” in Swahili but its meaning exceeds and confounds traditional interpretations of masculinity.

KIYUME is a lifestyle. It creates a place for men where confidence, masculinity and creativity coexist with an ever-changing, curated collection of jewelry, accessories and unique finds.

The store’s revolutionary concept features a bar, an area of traditional board games and an armchair exclusively for shoe shining, among others. This new and relaxing space is built with rich and dynamic textures, combined in a subtle palette of colors and patterns.

KIYUME is presented by Grupo Reinhold. The store is located in the main entrance hall of the first level of Plaza Las Américas between Reinhold Jewelers and David Yurman.

Tech-nouveau

Web content for magacin.com

La moderna estructura de altos techos e iluminada cristalería del Popular Center en Hato Rey sirvió de escenario para un animado cóctel que abrió paso a la más reciente propuesta Otoño 2013 de la casa de modas Eclíptica.

Como parte de la apertura al desfile, el cuerpo de baile Andanza– envuelto en ajuares blancos– sorprendió a los presentes con una pieza de danza moderna. Empujados por ese movimiento orgánico, el desfile comenzó.

Luminescence, título la nueva colección de las hermanas Norein y Michelle Otero, dio un giro tecnológico dentro del marco que conforma el estilo romántico del dúo de diseñadoras.

La colección estuvo impregnada de estampados digitales y texturas de animal, flequillos y lentejuelas cuidadosamente bordadas entre siluetas de formas orgánicas. Una mujer del futuro influenciada por una explosión astral y reptil se percibía a través de la colección. Los colores se entremezclaban entre ellos: tonos de joya azul, verde y púrpura deslumbraron con acabados metálicos.

Los accesorios de transparencias en acrílico y materias primas en tornasol de Alberto Torres una vez más complementaron de manera impecable los ajuares de Eclíptica. Al equipo ganador se unieron German Mirabal en maquillaje y Lio Maldonado en peinados. Juntos hicieron que la mujer de Luminescence brillara con toda su potencia.