#plyfe

Every day millions of us take seemingly pointless quizzes to find out answers to important questions like... 

Our question: Why do we love this stuff so much?

Even if you haven’t heard of Buzzfeed, you probably still would have taken their most popular quiz “Which state do you actually belong in?” where more people got Wyoming than actually live there! This site, whose content is dominated by lists and quizzes, upped its monthly unique views from 100 million to 200 million in 2014, and quizzes dominate these views. (Buzzfeed 2014)

While most of us would say they are just fun ways to pass the time, deep down it is a little more specific. According to Psych Your Mind, a blog produced mostly by doctoral and Ph.D candidates, it boils down to three main things: The quizzes help us achieve an identity, people like getting feedback that confirms their view of themselves, and they help us justify our behavior. 

The Huffington Post produced an article written by Laura Schocker about this topic recently, interviewing Steven Meyers, Ph.D, Professor of Psychology at Roosevelt University in Chicago who explained that “People, he explains, tend to triangulate three questions when making sense of their lives: Who am I? Who do others think I am? And who do I want to be? "These tests, especially when we share the results online, allow us to think about all of those questions in fun ways,"(Huffington Post article, by Laura Schocker) 

What if these quizzes were more than just fun for the consumer?

This is why we have chosen to productize Personality quizzes, polls and other popular social interactions for businesses to help engage their users and match marketing strategies to consumer behaviors. Plyfe has been used by all kinds of brands and content creators to produce quizzes with business objectives in mind, such as: engagement, delivering targeted offers, generating leads, driving social traffic, learning and understanding more about consumer preferences. 

These quizzes allow companies to make their marketing interactive, creating a conversation with the consumers rather than a monologue at them. They also allow companies to direct users to specific content based on their results, generally making it more appealing because they have, in a sense, directed themselves there by answering questions.

And the proof is in the numbers, on average these quizzes have shown:

With that said, why don't you give it a try here and find out...

Situation

Consumers start their digital sessions on mobile applications where links or paid media drive users to web experiences inside the applications. Facebook, Twitter and Instagram have created walled gardens bypassing popular browsers such as Safari and Chrome.

Facebook is the primary source of news, govt. & politics, for half of american internet users. (Pew Research Group)

In 2015, US smartphone users will spend the majority of their time in apps vs mobile web. (eMarketer)

Social platforms create walled garden experiences

How can brands and agencies respond?

Interactive Plyfe Cards are designed to feel native to social channel experiences and browser platforms. Brands use posts and paid social media to drive consumers into Plyfe-powered experiences, creating engagement, audience understanding and driving lower-funnel actions.

Your audience prefers interactive

Ads:  60%  Mobile Users and  72%  Facebook Users prefer interactive ads. Content:  50%  Millenials read Buzzfeed where  80%  shared articles are interactive quizzes.

Plyfe interactive cards show:

Plyfe case study success:

The subject of ad blockers is a hot topic in technology news. We know that 89% of internet users want control over the ads they’re shown online. 198 million people are already using ad blockers on their desktops—this figure may rise as iPhone and iPad users download ad block software for their mobile devices. 

"The industry needs to do better at producing ads that are less annoying and that are quicker to load,"

-Larry Page, Alphabet’s CEO

With a potential loss of six billion dollars in advertising revenue at stake, it’s more important than ever for businesses to find new ways to connect with audiences and monetize content. Plyfe offers a solution: 

interactive cards delivering experiences that consumers prefer and aren’t ad blocked, providing you with new ways to engage audiences, monetize content and acquire valuable interaction data.

Use Plyfe cards to:

Engage audiences: 60% of mobile users and 72% of Facebook app users prefer interactive ads.

Plyfe’s interactive cards allow you to deliver ad content through polls, quizzes and image galleries.

Never be ad-blocked with our easy-to-use embed.

Unlock new ways to monetize content.

Leverage Plyfe cards as sponsored content opportunities or let your audience unlock content by engaging with a Plyfe card.  

Integrate data with pixel tracking and APIs.

Manage your data and re-target based on audience interactions.

plyfe.me nos permite crear una tarjeta digital

Podemos crear una galería de fotos con Instagram. Una encuesta. Formularios. Galería de imágenes. Las combinaciones son muchas en plyfe si necesitamos crear una tarjeta digital para uso personal o para nuestra web.

Si necesitamos tarjetas digitales y no sabemos programar solo es necesario escoger entre las predeterminadas de plyfe y añadir lo que necesitemos para nuestra web, tan simple como…

Last summer, we successfully matched superstar gamification startup Plyfe with one of Unilever’s most important Hispanic marketing initiatives, Divina Latina. Divina Latina was looking for new, innovative ways to increase audience engagement and participation on Facebook and Twitter — and with Plyfe’s magic touch, brand engagement rates exceeded all benchmarks, with over 86% of game challenges completed. The platform also proved to drive product interest and education, video consumption, repeat participation, and inspired 8% of players to share with friends.

Now, Plyfe’s back to talk lessons learned from their brand partnership, where they are now, and where it all began… Evol8tion’s startup database! 

Case Study: Divina Latina